Bachelor of Business Management -Marketing
Bachelor of Business Management -Marketing
Learn everything you need for a future in business and focus your career path through your choice of 7 majors. Prepare for a career as a strategic business leader and stay ahead of the game, no matter what the world throws at you. By the time you graduate, you will…
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COURSE DESCRIPTION
Learn everything you need for a future in business and focus your career path through your choice of 7 majors.
Prepare for a career as a strategic business leader and stay ahead of the game, no matter what the world throws at you.
By the time you graduate, you will have the skills to confidently lead people and innovative projects.
You’ll explore the answers to questions such as:
How do group dynamics affect employee behaviour?
How do you manage digital marketing and social media content?
How can I create a start-up venture?
How can businesses make a profit while helping communities?
How can I develop my leadership style from an ethical and socially responsible lens?
How does growth in digital technology and data science drive people analytics and employee engagement?
How can businesses incorporate sustainability into their planning?
You’ll study topics including entrepreneurship, human resources, marketing, management and business technologies. You’ll discover skills that will allow you to rapidly adapt to changing business environments.
You’ll be taught by staff who are leaders in their fields, and who research and consult with industry at the cutting edge.
This program opens up a wide range of career opportunities in the public, private and not-for-profit sectors. Many of our alumni work in leadership positions across a huge range of industries.
Marketing
This major will develop you into a dynamic marketing professional.
You’ll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.
The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.
This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.
Career possibilities
Our programs prepare you for your first job and beyond. Depending on which major you choose, here are some of the careers you could be on your way to:
Business development manager
Business analyst
Advertising specialist
Economist
Information systems designer
Human resources adviser
International trade manager
Corporate communications officer
Workplace innovation consultant
Marketing manager
REQUIREMENTS
Queensland Year 12 (or equivalent) General English subject (Units 3 & 4, C); and one of General Mathematics, Mathematical Methods or Specialist Mathematics (Units 3 & 4, C).
English language requirements
IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6. For other English Language Proficiency Tests and Scores approved for UQ
TOEFL IBT – Overall 87, listening 19, reading 19, writing 21 and speaking 19.
TOEFL PB – Overall 570, listening 54, reading 54, writing 59/5.
Pearsons – Overall Score of 64 and 60 in all sub bands.
BE – A minimum overall grade of 4 plus a minimum grade of C in all macro skills.
CES – Overall 176 and 169 in all sub bands.
OET is not accepted.
EDUCATIONAL INSTITUTION
The University of Queensland (UQ) is in the world’s top 50 universities. It is internationally renowned for its academic excellence and is the winner of more national teaching awards than any other Australian university. UQ is a member of the Universities 21 and a founding member of the Group of Eight (Go8) universities and a member of Universities Australia. UQ is a multicultural hub home to nearly 20,200 international students from 142 countries. Based in Brisbane, UQ has three campuses with advanced facilities and centres to support its students.
