Bachelor of Philosophy (Honours) – Marketing
Bachelor of Philosophy (Honours) – Marketing
Do you want to know why customers choose certain products and brands and what influences these decisions? Studying Marketing provides you with the understanding and skills needed to align customer needs to an organisation’s output of goods, services or information. Equally practical and theoretical, our marketing teachers are researchers who…
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COURSE DESCRIPTION
Do you want to know why customers choose certain products and brands and what influences these decisions? Studying Marketing provides you with the understanding and skills needed to align customer needs to an organisation’s output of goods, services or information.
Equally practical and theoretical, our marketing teachers are researchers who help you to understand the role of marketing, through curiosity, creativity, analysis, evidence, and innovation. We cover branding, content marketing, marketing analytics, social media marketing, and search engine marketing, to name just a few topics.
Course Structure
Our undergraduate degrees offer you a broad range of options allowing you to combine subjects in a way that matches your career goals and personal interests.
You’ll learn to
apply various components of marketing to create customer value
critically analyse customer decision making and customer-facing interactions
research and analyse market opportunities
evaluate both personal and an organisation’s communication strategies
Career Pathways
A major in Marketing leads to careers in areas such as marketing management, advertising, sales management, digital marketing, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.
Further Study
Students can pursue further studies at honours level or undertake a specialist master’s degree such as the Master of Marketing or the Master of Business Analytics. They can also choose to complete a generalist master’s degree such as the Master of Commerce or (after appropriate work experience) the Master of Business Administration.
REQUIREMENTS
Entry requirements may vary from country to country. Students are required to complete an international academic qualification equivalent to Australian High School (or equivalent).
English language requirements:
IELTS (academic): Overall minimum score of 6.5, no band lower than 6.0
TOEFL Internet-based TOEFL (iBT): an overall score of 82 or above with a minimum score of 22 in writing, 18 in reading, 20 in speaking and 20 in listening
Pearsons Test of English (PTE) (academic): An overall score of 64 with a minimum score of 59 in the speaking and writing sections, and no less than 54 in the other sections
EDUCATIONAL INSTITUTION
The University of Western Australia (UWA) is a proud member of the Group of Eight and is the only university in Western Australia to be ranked in the world top 100 universities (QS World University Rankings 2023).UWA’s main campus is located in Perth, Western Australia and is home to more than 23,000 students. Perth is Australia’s fourth-largest city with over two million people from a variety of cultures worldwide, a strong economy and vibrant lifestyle. Perth is one of the country’s most affordable cities, the closest major Australian city to Asia, and in the same time zone as most of Asia.
