Graduate Certificate in Strategic Communication
Graduate Certificate in Strategic Communication
This course provides an overview of the skills, knowledge and capabilities required to participate in the global communications environment across industry, government agencies and community organisations. Gain a preliminary overview of the skills, knowledge and capabilities required to participate in the contemporary communications environment across industry, government agencies and community…
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COURSE DESCRIPTION
This course provides an overview of the skills, knowledge and capabilities required to participate in the global communications environment across industry, government agencies and community organisations.
Gain a preliminary overview of the skills, knowledge and capabilities required to participate in the contemporary communications environment across industry, government agencies and community organisations. You’ll gain practical skills and understanding relevant to a broad range of communications and media roles and advance your capabilities for developing effective communication strategies and projects across digital and traditional formats.
Course structure
Postgraduate coursework degrees and combined (coursework and research) degrees comprise a number of units.
Why study this course?
Gain practical and analytic skills and critical understanding relevant to a broad range of communications and media roles
Advance your capabilities in developing effective communication strategies that operate across digital and traditional formats
Progress your capacity to communicate strategically to reach audiences, manage an organisation’s image and messages and design effective communication projects and campaigns.
You’ll learn to
effectively participate in contemporary media and communication environments
design communication strategies and projects and manage communication activities and campaigns
apply a set of practical, analytical and critical skills across media platforms and in a range of professional contexts and practices
Career Pathways
Career opportunities in the communications sector are constantly growing. Almost all large organisations need a communications expert to advise on corporate communications, community liaison projects and human resources-based projects such as change management. In addition, private organisations in consumer marketing, media, public relations, advertising and digital communications require strategic communications specialists.
Further Study
Upon successfully completing your course, you can choose to progress to a graduate diploma or master’s degree in Strategic Communication. Depending on your circumstances, this may be subject to you achieving a course weighted average mark of 65 per cent. If you do enrol in the graduate diploma or master’s course, you will receive (subject to conditions) full credit for units completed in your graduate certificate.
REQUIREMENTS
To be considered for admission to this course an applicant must have—(a) a Bachelor’s degree, or an equivalent qualification, as recognised by UWA; and(b) the equivalent of a UWA weighted average mark of at least 50 per cent.
English language requirements:
TOEFL (paper-based): 570 with a Test of Written English (TWE) of no less than 4.5
IBT TOEFL (Internet-based test score): 82 with 22 for writing, 20 for speaking, 20 for listening, and 18 for reading
IELTS (Academic): 6.5 (no band lower than 6.0)
Cambridge Certificate of Proficiency in English: C pass
Cambridge Certificate in Advanced English: B grade
Pearson Test of English (PTE) (Academic): Overall score of 64 with a minimum score of 64 in the Reading and Writing sections, 59 in the Speaking section and 54 in the Listening section
EDUCATIONAL INSTITUTION
The University of Western Australia (UWA) is a proud member of the Group of Eight and is the only university in Western Australia to be ranked in the world top 100 universities (QS World University Rankings 2023).UWA’s main campus is located in Perth, Western Australia and is home to more than 23,000 students. Perth is Australia’s fourth-largest city with over two million people from a variety of cultures worldwide, a strong economy and vibrant lifestyle. Perth is one of the country’s most affordable cities, the closest major Australian city to Asia, and in the same time zone as most of Asia.
