Master of Strategic Communication
Master of Strategic Communication
Develop expertise and gain highly sought-after skills in designing and managing communication strategies, projects and campaigns across a range of media platforms and professional contexts. The course advances your capacity to succeed in a range of media and communication roles and provide effective strategy and leadership for industry, government and…
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COURSE DESCRIPTION
Develop expertise and gain highly sought-after skills in designing and managing communication strategies, projects and campaigns across a range of media platforms and professional contexts. The course advances your capacity to succeed in a range of media and communication roles and provide effective strategy and leadership for industry, government and community.
Course structure
Postgraduate coursework degrees and combined (coursework and research) degrees comprise a number of units.
Why study this course?
You’ll gain advanced skills and in-depth understanding applicable to a broad range of communications and media roles across the sector.
Work placements provide access to real-world experience of the local and international communications environment.
This course has a number of options for completion depending on individual requirements.
You’ll learn to
effectively participate in contemporary media and communication environments
design communication strategies and projects and manage communication activities and campaigns
apply a set of advanced practical, analytical and critical skills across media platforms and in a range of professional contexts and practices
Career Pathways
Career opportunities in the communications sector are constantly growing. Almost all large organisations need a communications expert to advise on corporate communications, community liaison projects and human resources-based projects such as change management. In addition, private organisations in consumer marketing, media, public relations, advertising and digital communications require strategic communications specialists.
Employment prospects across governmental, industry and community sectors include:
Strategic communication manager
Global reputation manager
Media advisor
Communication specialist
Corporate/internal communications manager
Media planner
Public affairs specialist
Digital communication manager
Public relation manager
Media strategist
Further Study
If you complete a dissertation as part of this course, you may choose to progress to a PhD. You may also wish to complete another postgraduate course, such as the Master of Business Administration.
REQUIREMENTS
(1) To be considered for admission to this course an applicant must have—(a) a Bachelor’s degree, or an equivalent qualification, as recognised by UWA; and(b) the equivalent of a UWA weighted average mark of at least 50 per cent; or(2) completed a Graduate Certificate or Graduate Diploma in Strategic Communication at UWA.
English language requirements:
TOEFL (paper-based): 570 with a Test of Written English (TWE) of no less than 4.5
IBT TOEFL (Internet-based test score): 82 with 22 for writing, 20 for speaking, 20 for listening, and 18 for reading
IELTS (Academic): 6.5 (no band lower than 6.0)
Cambridge Certificate of Proficiency in English: C pass
Cambridge Certificate in Advanced English: B grade
Pearson Test of English (PTE) (Academic): Overall score of 64 with a minimum score of 64 in the Reading and Writing sections, 59 in the Speaking section and 54 in the Listening section
EDUCATIONAL INSTITUTION
The University of Western Australia (UWA) is a proud member of the Group of Eight and is the only university in Western Australia to be ranked in the world top 100 universities (QS World University Rankings 2023).UWA’s main campus is located in Perth, Western Australia and is home to more than 23,000 students. Perth is Australia’s fourth-largest city with over two million people from a variety of cultures worldwide, a strong economy and vibrant lifestyle. Perth is one of the country’s most affordable cities, the closest major Australian city to Asia, and in the same time zone as most of Asia.
