BSB60520 Advanced Diploma of Marketing and Communication
BSB60520 Advanced Diploma of Marketing and Communication
This is a nationally recognised qualification that reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes…
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COURSE DESCRIPTION
This is a nationally recognised qualification that reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
REQUIREMENTS
Pre-requisite:
Entry to this qualification is limited to those who have completed the following units (or
equivalent competencies):
Unit Code Unit Name
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy; and
BSBPMG430 Undertake project work.
or
Have four years equivalent full-time relevant work experience.
Academic: Successful completion of Australian Year 12 or the equivalent level of study
Age: Aged 18 or above at the at the time of enrolment application.
ENGLISH Proficiency:
1. Minimum English level of IELTS 5.5 or equivalent; or
2. IELTS band score of 5.0 and satisfactory completion of an Upper Intermediate ELICOS or EAL/EAP program of 10 weeks or up to 20 weeks; or
3. Successful completion of a 5-year education/study in a English speaking country such as Australia, USA, Canada, New Zealand, Republic of Ireland, South Africa or United Kingdom; or
4. If you originate from a country that is *exempt from meeting the English Language requirements set by the DHA, successful completion of Tr4in Right’s Language,
Literacy and Numeracy Test; or
5. Within 2 years of application date, successful completion in Australia of:
a. a foundation course; or
b. a Senior Secondary Certificate of Education; or
c. a substantial part (at least 70%) of a Certificate IV or higher-level qualification,
from the Australian Qualifications Framework
EDUCATIONAL INSTITUTION
