Bachelor of Business / Bachelor of Communication and Media (MGAR01.2)
Bachelor of Business / Bachelor of Communication and Media (MGAR01.2)
Take the theoretical knowledge and practical skills of business and mix it with the creative, critical, professional and personal capabilities of communication and media, to create a career bursting with opportunities with the Bachelor of Business – Bachelor of Communication and Media course. This is a management training course where…
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COURSE DESCRIPTION
Take the theoretical knowledge and practical skills of business and mix it with the creative, critical, professional and personal capabilities of communication and media, to create a career bursting with opportunities with the Bachelor of Business – Bachelor of Communication and Media course.
This is a management training course where you will gain broad and coherent theoretical and technical knowledge in a range of business core areas, with a focus on a communication pathway such as: Journalism, Marketing Communication, Corporate and Public Communication or Sports Media.
Collectively this double degree will give you a comprehensive understanding of business management and communication and media, giving you the professional expertise and qualifications to take responsibility for a variety of projects across a wide range of industries.
If taking control of a project and managing to a successful outcome is your idea of a worthwhile challenge, then the Bachelor of Business / Bachelor of Communication and Media is the perfect platform form which to launch your management career.
Study a Bachelor of Business / Bachelor of Communication and Media at UC and you will:
acquire theoretical knowledge to reflect critically on professional practice in the areas of business analysis, change management and implementation
apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
develop experience of professional management in work and organisations demonstrating creativity and initiative in new situations
create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
apply a range of ethical, socially responsible and sustainable solutions in a changing business environment.
Career opportunities
The UC Bachelor of Business / Bachelor of Communication and Media is a double degree is a globally recognised qualification that will give you the knowledge, skills and qualifications that are both highly transferrable and in demand across an extremely wide range of industries in both the public and private sectors including:
chief executive officer
chief financial officer
chief operating officer
managing director
director
general manager
marketing manager
administrative services manager
project manager
commercial director
head of operations
business manager
assistant director
deputy manager
freelance public relations consultant
public affairs manager
corporate communications manager
community relations officer
media manager
communication strategist
marketing manager
social media/online community manager
communication officer or manager
fundraising/sponsorship manager
business analyst
data scientist
systems architect
information systems manager
solutions engineer
EDUCATIONAL INSTITUTION
Dynamic and vibrant, the University of Canberra (UC) is based in Canberra, the Australian capital. UC is a university for the professions, dedicated to providing immersive student experiences focused on employability outcomes. It is number one in the ACT for graduate employment and salaries for three years in a row (Good Universities Guide 2019-21), in the top one per cent of universities worldwide (The Times Higher Education World University Rankings 2021) and one of the fastest rising in the world (QS 2021). Its location and its regional connections shape the university’s purpose.
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