Master of Communication (ARM201.2)
Master of Communication (ARM201.2)
Elevate your skills in communication and leadership and create a meaningful impact through our Master of Communication. Immerse yourself in refining analytical, leadership, and engagement skills across diverse communication realms within private, government, and community sectors. Tailor your expertise by specialising in either Strategic Communication or Marketing Communication and fine-tune…
Categories
COURSE DESCRIPTION
Elevate your skills in communication and leadership and create a meaningful impact through our Master of Communication. Immerse yourself in refining analytical, leadership, and engagement skills across diverse communication realms within private, government, and community sectors. Tailor your expertise by specialising in either Strategic Communication or Marketing Communication and fine-tune your abilities in innovation, social research methods, behaviour change, and more. Right from the outset, you’ll engage in contemporary global communication practices and acquire genuine workplace insights in both local and international communication landscapes. Through hands-on experience and projects, you’ll develop a comprehensive understanding of the challenges confronting the communication and media industries. You’ll graduate ready to take your knowledge back to the workplace to step up into leadership roles.
Study a Master of Communication and you will:
Demonstrate an in-depth understanding of human communication processes and environments.
Become confident in using a range of social research methods relevant to strategic or marketing communication.
Demonstrate critical thinking and vision to address mid to long-term strategic communication issues.
Become confident in counselling senior management on strategic communication and possess the ability to lead teams within organisations.
Link communication research, planning, implementation, and evaluation to organisational strategic plans.
Apply your understanding of communication theories towards a major research project.
Work Integrated Learning
You’ll have extensive opportunities to connect with industry, including real-world case studies, industry-linked research, and practice projects. Complete 180 hours of a compulsory internship based around a professional industry project of your choosing and develop your professional experience and capabilities in an organisational context. Your internship placement can be in Australia or overseas. Select from advertising agencies, PR firms, government departments, commercial enterprises, and not-for-profit organisations to tailor your internship to your interests.
Career Opportunities
Public Affairs Officer
Brand Manager
Social Marketing and Communications Specialist
Digital Strategist
Research Analyst
Political Campaign Manager
Marketing Director
EDUCATIONAL INSTITUTION
Dynamic and vibrant, the University of Canberra (UC) is based in Canberra, the Australian capital. UC is a university for the professions, dedicated to providing immersive student experiences focused on employability outcomes. It is number one in the ACT for graduate employment and salaries for three years in a row (Good Universities Guide 2019-21), in the top one per cent of universities worldwide (The Times Higher Education World University Rankings 2021) and one of the fastest rising in the world (QS 2021). Its location and its regional connections shape the university’s purpose.
