Bachelor of Media and Communications – Media and Culture
Bachelor of Media and Communications – Media and Culture
This course equips students with broad and coherent knowledge and skills in the rapidly changing field of media and communications. Students may choose a ‘Media and Culture’ or ‘Writing and Publishing’ major. They learn methods and techniques of film studies, television studies, news media, digital and social media, adaptation, creative…
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COURSE DESCRIPTION
This course equips students with broad and coherent knowledge and skills in the rapidly changing field of media and communications. Students may choose a ‘Media and Culture’ or ‘Writing and Publishing’ major. They learn methods and techniques of film studies, television studies, news media, digital and social media, adaptation, creative and professional writing, and editing and publishing. The course enables students to apply knowledge and skills in professional work or further studies in media and communications.
Learning outcomes: demonstrate coherent and in-depth knowledge of the disciplinary field of media and communications across local and global contexts, including the practices, languages, forms, materials, technologies and techniques studied in this field;
1. demonstrate knowledge and applied understanding of the disciplinary methods of media and communications, including its rationales, themes, concepts, theories and interdisciplinary dimensions;
2. identify and apply appropriate research methods for gathering, interpreting, analysing and evaluating ideas and information from a variety of sources, and for developing and synthesising knowledge;
3. select and use appropriate communication technologies, forms, styles and techniques to investigate problems and present ideas and arguments coherently for specific purposes and types of intended audience;
4. adapt and apply knowledge and skills with initiative, to plan and develop projects, solve problems and make decisions in scholarship and/or professional practice; and
5. work independently and collaboratively, with an understanding of social, cultural and ethical contexts in further learning and professional practice related to media and communications.
Career outcomes
Graduate with greater knowledge about the media, how it works and how it has evolved. You’ll have gained diverse communication and analytical skills and be equipped to adapt to any rapidly changing workplace.
Career options for graduates include:
• journalism
• radio and television
• public relations, marketing and advertising
• social media
• corporate writing
• public sector research and administration
• communications strategy
• marketing messaging.
REQUIREMENTS
Entry is based on Australian Year 12 equivalence. English Language Requirements: An IELTS (Academic): overall score – 6.0, Listening, Reading, Writing, Speaking – 5.5; TOEFL Computer-based test overall score – 213, Internet-based test overall score -79, Writing – 22; Pearson PTE (Academic) overall score -57, Listening, Reading, Writing, Speaking – 50.
EDUCATIONAL INSTITUTION
The University of New England was originally formed in 1938 as the New England University College, a College of the University of Sydney. It became fully independent in 1954. The university is located on several sites in Armidale, NSW. All the programs are offered via the four faculties: Arts; Economics, Business and Law; Education, Health and Professional Studies; and The Sciences; these faculties incorporate 18 teaching schools. Research is offered in the areas of rural science, agricultural economics, geology, educational administration, linguistics, archaeology, etc.
