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MBA – Master of Business Administration / Master of Marketing

MBA – Master of Business Administration / Master of Marketing

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COURSE DESCRIPTION

This combined degree program allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying the specific Marketing courses of the Master of Marketing.

The Master of Business Administration program is designed to provide students with a range of analytic, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, finance, organisational behaviour, economics, marketing and management. Analytic and problem solving skills are emphasised through an applied understanding of the theoretical framework within which today’s managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time-management. The ability to cope with rapid organisational and technological change is developed through an understanding of organisational behaviour, information systems and organisational change and development.

The Master of Marketing is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

Program learning outcomes

On successful completion of the program students will have:

Effective oral and written skills to communicate complex business management information to a variety of audiences

EDUCATIONAL INSTITUTION

The University of Newcastle, Australia is a world-class university. Excellence in teaching, research, and the student experience are our focus.

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The University of Newcastle is one of the world’s top 200 universities1, known for making a global impact and top 5 in the world for partnering for a more sustainable future2. 

We embrace technology and best practice to deliver the best possible student experience. Our mission is to help students become life-ready graduates. We do this through practical learning, innovative styles of teaching, internationally recognised study programs and world-class research. 

We are number one in Australia for industry collaboration3, our partnerships help our more than 39,000 students4 to be more employable and start on higher salaries than the Australian average5. 

1 QS World University Rankings 2023
2 Times Higher Education Impact Rankings 2022  
3 Innovation Connections IC Report 2014 - 2020 
4 The University of Newcastle Data Warehouse 2021 
5 QILT Graduates Outcomes Survey 2018 - 2020 
 

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