Bachelor of Business (Tourism, Event and Hospitality Management) (Pathway to Master of Management (Marketing))
Bachelor of Business (Tourism, Event and Hospitality Management) (Pathway to Master of Management (Marketing))
This Fast-track to master’s program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields….
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COURSE DESCRIPTION
This Fast-track to master’s program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.
Enjoy a fast-paced career in the growing travel, tourism and event management industries.
In your undergraduate studies, you will be provided with a solid grounding in the essentials of global business, and with a specialisation in tourism and event management you’ll gain the skills and knowledge that employers highly value.
During your studies you will have opportunities to attend and critique events and volunteer at major events locally and overseas. You will develop a solid theoretical grounding, industry knowledge and the management skills to enhance your career prospects across the diverse tourism, event and hospitality business sectors.
In our Master of Management (Marketing) degree, you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.
Career outcomes
Your career
Our quality teaching and experiences beyond the classroom will ensure you graduate career ready.
Careers to consider:
Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards
Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners
REQUIREMENTS
Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:
Recent secondary education:
Meet any prerequisite requirements with a minimum grade of C- or equivalent and
Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points
or
Higher education study
Complete or partly complete a recognized higher education program at a recognized higher education institution
or
Vocational Education and Training (VET)
Complete an award from a registered training organization at Certificate IV or above
or
Work and life experience
Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
English language requirements:
IELTS score of 6.0; TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; Cambridge CAE/CPE score of 169; Pearson’s test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.
EDUCATIONAL INSTITUTION
The University of South Australia is a globally connected and engaged university with industry-informed teaching and research that is inventive and adventurous. Ranked in the world’s top 50 under 50^ and with 100% of assessed research rated at or above world-class*, the University is young, innovative and offers students the chance to gain real-world experience.Focused on life beyond the classroom, the University of South Australia offers a practical approach to teaching and learning. Degrees are designed in partnership with industry, giving students opportunities to gain the latest insights and trends and ensuring they graduate career ready.^Ranked in the World’s Top 50 Under 50 – Ranked #29, 2021 QS Top 50 Universities Aged Under 50 and Ranked #46, 2022 THE Young University Rankings*2018 Excellence in Research for Australia (ERA), 4-digit Fields of Research
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