Bachelor of Communication
Bachelor of Communication
Communication is at the core of how we live today in an increasingly connected world – and skilled communicators are essential in every organisation. Taught by academics with strong industry connections, you’ll learn to develop effective communication strategies and engaging content for both traditional and new digital mediums. Your understanding…
Categories
COURSE DESCRIPTION
Communication is at the core of how we live today in an increasingly connected world – and skilled communicators are essential in every organisation.
Taught by academics with strong industry connections, you’ll learn to develop effective communication strategies and engaging content for both traditional and new digital mediums.
Your understanding of media management, audience behaviour and professional writing is underpinned by a theoretical understanding of public communication and technical skills in writing and editing.
This degree will prepare you to work across a vast, technologically diverse media landscape. You’ll explore current and emerging trends in the field – so you can be confident that what you’re learning will prepare you for the workforce, no matter what industry you choose to work in.
Career outcomes
Your career
Communication gives students a wide range of employment options, both in terms of the type of work they undertake and the industry sectors in which they can be employed.
From healthcare, financial services, IT, community organisations to not-for-profit and government, the opportunities are endless. And the industry is constantly changing. A decade ago, the role of a social media manager might not have even existed. Today, however, almost every organisation is involved in social media in one way or another.
A UniSA Online Communication degree can help you pursue the following careers:
Communication officer:
Convey an organisation’s internal and external messages; plan and write content for promotional publications, websites, blogs and social media profiles; prepare media releases and liaise with journalists; develop advertising material for print, radio and television; and coordinate events.
Content creator and writer:
Develop compelling content, creative concepts and copy for a range of marketing and communication materials including email campaigns, long-form articles, style guides, social media, written scripts, and landing pages; work closely with designers, web developers, photographers, and videographers; and use insights and analytics to continually optimise content.
Digital and social media manager:
Build and execute social media and digital strategies; generate, edit, publish and share daily content on a range of platforms; create editorial calendars and distribution schedules; moderate all user-generated content; and continuously improve and optimise campaigns by analysing social data and metrics.
Media liaison officer:
Act as the point of contact for members of the press, journalists and other media representatives; develop communication materials including media releases, fact sheets, website copy and briefing notes for the media; coordinate media events; and undertake media monitoring.
PR coordinator:
Generate media coverage to help raise the profile of the organisation; deliver creative solutions and new ideas across traditional and social media; develop crisis communication strategies and manage reputation issues; and build long-term relationships with journalists, influencers and bloggers.
Marketing and communications officer:
Plan, develop and produce marketing and communication materials for online and print; monitor social media activity and respond to comments and enquiries; write and distribute media releases; develop reports and track ROI for marketing and advertising campaigns; develop EDM communications and landing pages; and ensure all marketing and communication activities align with an organisation’s brand style guide.
REQUIREMENTS
Applicants are required to meet one of the following criteria with a competitive result:
Higher education study
Successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider
OR
Vocational Education and Training (VET)
Complete an award from a registered training organisation at Certificate IV or above
OR
Recent secondary education
Completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification
English language requirements:
IELTS score of 6.0; TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; Cambridge CAE/CPE score of 169; Pearson’s test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.
EDUCATIONAL INSTITUTION
The University of South Australia is a globally connected and engaged university with industry-informed teaching and research that is inventive and adventurous. Ranked in the world’s top 50 under 50^ and with 100% of assessed research rated at or above world-class*, the University is young, innovative and offers students the chance to gain real-world experience.Focused on life beyond the classroom, the University of South Australia offers a practical approach to teaching and learning. Degrees are designed in partnership with industry, giving students opportunities to gain the latest insights and trends and ensuring they graduate career ready.^Ranked in the World’s Top 50 Under 50 – Ranked #29, 2021 QS Top 50 Universities Aged Under 50 and Ranked #46, 2022 THE Young University Rankings*2018 Excellence in Research for Australia (ERA), 4-digit Fields of Research
