Bachelor of Communication and Media
Bachelor of Communication and Media
This degree has been developed and designed with industry, which means it is relevant, up-to-date and guaranteed to provide you with the best start in this fast-paced industry. In fact, the curriculum continues to be informed by industry partners, including an industry advisory group of practicing communication and media professionals….
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COURSE DESCRIPTION
This degree has been developed and designed with industry, which means it is relevant, up-to-date and guaranteed to provide you with the best start in this fast-paced industry.
In fact, the curriculum continues to be informed by industry partners, including an industry advisory group of practicing communication and media professionals. This relevant learning, combined with final-year real-world experience, ensures you graduate career-ready.
Your career
Nine in ten large businesses, and more than four in ten small-to-medium businesses now have a strategy behind their social media and communications investment1, so there is no better time to be beginning a career in communication and media.
As a professional communicator you will be interested in current affairs, public communication in all its forms, and the communication aspects of political, economic and social issues. You will also have a passion for writing and language, a curiosity about why and how people communicate, and a desire to use communication skills to promote understanding of significant political, social, cultural and scientific issues and events. Careers to consider:
communication officer: plan, create and write content for publications and promotional material
content creator and writer: write for a range of channels and mediums including web, blogs, news, social media, search engine optimisation, publications and advertising
digital and social media manager: responsible for developing and implementing marketing strategies for an organisation’s social media sites
media liaison officer: liaise between two organisations to communicate and coordinate activities
PR coordinator: understand and support client needs – and use all forms of media and communication to build, maintain and manage their reputation
marketing and communication officer: coordinate advertising and public relations activities for businesses
online editor: plan, create, edit and publish content online
strategic communication manager: develop integrated communication and marketing campaigns, set clear communication goals and objectives, develop strategies, tactics, budgets and schedules for a campaign – and learn to measure the effectiveness of each medium to monitor success.
What you’ll learn:
You will learn how to plan, deliver and evaluate communication strategies that engage and inform target audiences using a range of media platforms. With a focus on communication for both traditional and online media, you’ll study:
writing and content creation for traditional and online
social media strategy, engagement and content creation
critical and analytical thinking required for the strategic planning and management of communication and media
communication and media research
media law and ethics
emerging trends
Studying communication and media at UniSA gives you the flexibility to select a sub-major, so you can specialise in fields such as journalism, film and television, social media, marketing, or digital media. A social media sub-major would be highly desirable in a social media management role, while a journalism sub-major would prepare you for media advisor roles. If you’re interested in digital content, then a digital media sub-major may be for you. Other popular sub-majors include marketing, film and television, tourism, and event management.
You will also select two electives, enabling you to further build on your skills and knowledge. There is a focus on professional practice, and during your final year you will get the opportunity to complete an industry placement working in a public relations, communication management or media role.
REQUIREMENTS
Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:
Recent secondary education:
Meet any prerequisite requirements with a minimum grade of C- or equivalent and
Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points
or
Higher education study
Complete or partly complete a recognized higher education program at a recognized higher education institution
or
Vocational Education and Training (VET)
Complete an award from a registered training organization at Certificate IV or above
or
Work and life experience
Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
English language requirements:
IELTS score of 6.0; TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; Cambridge CAE/CPE score of 169; Pearson’s test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.
EDUCATIONAL INSTITUTION
The University of South Australia is a globally connected and engaged university with industry-informed teaching and research that is inventive and adventurous. Ranked in the world’s top 50 under 50^ and with 100% of assessed research rated at or above world-class*, the University is young, innovative and offers students the chance to gain real-world experience.Focused on life beyond the classroom, the University of South Australia offers a practical approach to teaching and learning. Degrees are designed in partnership with industry, giving students opportunities to gain the latest insights and trends and ensuring they graduate career ready.^Ranked in the World’s Top 50 Under 50 – Ranked #29, 2021 QS Top 50 Universities Aged Under 50 and Ranked #46, 2022 THE Young University Rankings*2018 Excellence in Research for Australia (ERA), 4-digit Fields of Research
