Bachelor of Communication and Media (Pathway to Master of Communication)
Bachelor of Communication and Media (Pathway to Master of Communication)
Fast-track your communication career and gain a bachelor and master qualification in just four years with our 3 + 1 Pathway to Master of Communication package. This unique offering allows you to elevate your career prospects by completing two industry-informed qualifications that have been developed to meet the fast-changing needs…
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COURSE DESCRIPTION
Fast-track your communication career and gain a bachelor and master qualification in just four years with our 3 + 1 Pathway to Master of Communication package. This unique offering allows you to elevate your career prospects by completing two industry-informed qualifications that have been developed to meet the fast-changing needs of the communication and media industries.
This package provides you with an opportunity to study a three-year bachelor degree and a one-year master degree (typically two years) in four years by substituting four undergraduate courses for selected postgraduate courses in the third year of your bachelor degree.
As part of this packaged program, you will:
major in Communication and Media covering strategic communication, media management, public relations, social media, advertising, and professional communication
select a sub-major in areas including digital media, film and television, journalism, languages, marketing, psychology or social media
study courses in areas such as campaigns and crises; digital design; communication, media and creative industries; and digital entrepreneurship
undertake an industry-supervised project or research thesis in your final year
study industry-informed degrees, which are adaptable and agile changing to the needs and demands of industry.
During your studies you will develop an advanced understanding of communication strategies and theories, and graduate with the capabilities to be a successful leader and decision-maker in any communication setting, across a diverse range of industries.
You will be immersed in real-world challenges and have access to practical-based courses including an industry internship or project.
Your final two years of study will see you study South Australia’s only broad-based Master of Communication, where you will cover topics including digital entrepreneurship, digital design and strategic communication in campaigns and crises.
What you’ll learn
Your undergraduate degree will start with core courses in communication, where you will create, develop and deliver communication strategies for traditional and online media. You will also develop writing skills for print, broadcast media, social media and digital platforms.
You will:
learn how to manage media and public relations in contemporary society, including the analytical thinking required for strategic planning and communication management
study emerging trends within the communications industry, along with media law and ethics
major in Communication and Media covering strategic communication, media management, public relations, social media, advertising, and professional communication
select a sub-major in areas including digital media, film and television, journalism, languages, marketing or social media
study courses in areas such as campaigns and crises; digital design; communication, media and creative industries; and digital entrepreneurship
undertake an industry-supervised project or research thesis in your final year of your masters degree.
Through your postgraduate studies, you will advance your knowledge and skills in communication practices. You will explore topics including digital entrepreneurship, digital design and strategic communication in campaigns and crises. In your final year, you will choose either a research or professional stream, where you will either undertake an industry-supervised research dissertation or industry-supervised project or placement- depending on your stream selected.
You will graduate with an industry-informed qualification that responds to the fast-changing needs of employment and society, particularly within the communication, media and creative industries.
REQUIREMENTS
Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:
Recent secondary education:
Meet any prerequisite requirements with a minimum grade of C- or equivalent and
Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points
or
Higher education study
Complete or partly complete a recognized higher education program at a recognized higher education institution
or
Vocational Education and Training (VET)
Complete an award from a registered training organization at Certificate IV or above
or
Work and life experience
Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
English language requirements:
IELTS score of 6.0; TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; Cambridge CAE/CPE score of 169; Pearson’s test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.
EDUCATIONAL INSTITUTION
The University of South Australia is a globally connected and engaged university with industry-informed teaching and research that is inventive and adventurous. Ranked in the world’s top 50 under 50^ and with 100% of assessed research rated at or above world-class*, the University is young, innovative and offers students the chance to gain real-world experience.Focused on life beyond the classroom, the University of South Australia offers a practical approach to teaching and learning. Degrees are designed in partnership with industry, giving students opportunities to gain the latest insights and trends and ensuring they graduate career ready.^Ranked in the World’s Top 50 Under 50 – Ranked #29, 2021 QS Top 50 Universities Aged Under 50 and Ranked #46, 2022 THE Young University Rankings*2018 Excellence in Research for Australia (ERA), 4-digit Fields of Research
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