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Bachelor of Digital Media

Bachelor of Digital Media

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COURSE DESCRIPTION

Learn to unlock your creativity, and bring your ideas to life in visually engaging ways – whether that be through an animation that grabs someone’s interest, a video that moves people to act, an online game that helps students learn, or a social media campaign that goes viral!

At the end of your degree, you’ll come out as an excellent visual storyteller with a broad foundation in essential design skills including video and documentary production, animation and visual effects, digital humanities and graphic design.

What you’ll learn

The Bachelor of Digital Media is an innovative degree that gives you the technical skills and capabilities for a career in the creative media industries.

You will learn about:

digital humanities, and you’ll develop skills in video and documentary production
the creative process, digital forms of interactive text and image making, web design, multimedia and digital design
historical and cultural views of contemporary media scapes within the digital environment
how the GLAM (Galleries, Libraries, Archives and Museum) sector has been radically transformed by technological innovation

A UniSA Online Digital Media degree can help you pursue the following careers:

Digital content creator/ producer:
Possess a broad technical skill set and an excellent understanding of digital media to create blog posts, videos, memes, GIFs, infographics, podcasts; and work with analytics and search engine optimisation tools.

Digital and social media manager:
research social media platforms and tools; develop social media campaign strategies and plans, implement and monitor social activity; integrate social media elements into broader communication functions; and develop social media engagement policies for the workplace.

Online journalist:
combine traditional reporting skills with digital technology to develop interesting and engaging stories, and interact with audiences in new ways; present news and features on current affairs in the form of text, photos, audio and/or videos, and disseminate news through digital media technology and social media channels.

Visual communication designer:
responsible for a broad range of visual communication design elements including website design and development, video production, art, illustration and graphic design; and use software applications to create visual design elements for publishers, web developers and multimedia companies.

Web designer:
plan, create and code web pages to fit client needs; review website design elements and information architecture; analyse client needs and develop relevant documentation; design graphics, animations, apps and manipulate digital images; work with different content management systems; adhere to web accessibility standards; and collaborate with other web specialists including web developers and graphic designers.

Digital marketing and communication officer:
develop and manage digital marketing campaigns; utilise a range of techniques including paid search, search engine optimisation, and pay per click strategies; oversee the social media strategy for a company; create email marketing campaigns; report on website performance and other digital activities.

REQUIREMENTS

Applicants are required to meet one of the following criteria with a competitive result:

Higher education study

Successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider

OR
Vocational Education and Training (VET)

Complete an award from a registered training organisation at Certificate IV or above

OR
Work and life experience (for domestic students only)

Passed a UniSA Online literacy and numeracy test and have relevant work experience, or
Completed a UniSA Foundations Studies program or equivalent, or
Qualify for Special Entry

OR
Recent secondary education

Completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification

English language requirements:

IELTS score of 6.0; TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; Cambridge CAE/CPE score of 169; Pearson’s test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.

EDUCATIONAL INSTITUTION

The University of South Australia is a globally connected and engaged university with industry-informed teaching and research that is inventive and adventurous. Ranked in the world’s top 50 under 50^ and with 100% of assessed research rated at or above world-class*, the University is young, innovative and offers students the chance to gain real-world experience.Focused on life beyond the classroom, the University of South Australia offers a practical approach to teaching and learning. Degrees are designed in partnership with industry, giving students opportunities to gain the latest insights and trends and ensuring they graduate career ready.^Ranked in the World’s Top 50 Under 50 – Ranked #29, 2021 QS Top 50 Universities Aged Under 50 and Ranked #46, 2022 THE Young University Rankings*2018 Excellence in Research for Australia (ERA), 4-digit Fields of Research

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The University of South Australia is a globally connected and engaged university with industry-informed teaching and research that is inventive and adventurous. Ranked in the world’s top 50 under 50^ and with 100% of assessed research rated at or above world-class*, the University is young, innovative and offers students the chance to gain real-world experience.

Focused on life beyond the classroom, the University of South Australia offers a practical approach to teaching and learning. Degrees are designed in partnership with industry, giving students opportunities to gain the latest insights and trends and ensuring they graduate career ready.

^Ranked in the World’s Top 50 Under 50 - Ranked #29, 2021 QS Top 50 Universities Aged Under 50 and Ranked #46, 2022 THE Young University Rankings

*2018 Excellence in Research for Australia (ERA), 4-digit Fields of Research

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