Bachelor of Communication (Media Business)
Bachelor of Communication (Media Business)
For students who see themselves developing or managing a contemporary media business, the new Bachelor of Communication (Media Business) has been designed to help them cultivate the core management and communication skills for leadership in media industries. In response to industry demand, the Bachelor of Communication (Media Business) has been…
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COURSE DESCRIPTION
For students who see themselves developing or managing a contemporary media business, the new Bachelor of Communication (Media Business) has been designed to help them cultivate the core management and communication skills for leadership in media industries. In response to industry demand, the Bachelor of Communication (Media Business) has been created for students with an interest in any aspect of media production, from film and TV, to advertising, music, games, online content, and more. This course equips students with the necessary business skills to be successful in their chosen field. With a basis in ethical and effective practice, they develop an understanding of how power, influence, economics, and legal obligations affect media processes and content creation.
The rapid rise of digital technologies globally has transformed how the media do business. Based in the fundamentals of business best-practice, including two subjects housed within UTS’s Faculty of Business, this course builds a range of transferable skills. It will equip students with the conceptual frameworks and practical skillsets to drive business success in competitive creative industries, deal with dynamic environments, and establish sustainable, ethical practices. They will learn how to execute astute decisions, harness the reach and influence of online distribution channels, and negotiate emerging challenges and opportunities within various workplace scenarios, including their own creative entrepreneurial work. Throughout the course students build a portfolio of work to promote themselves in the job market.
Careers:
Career options are extensive, with the skills developed in the course applying to many creative industries. Graduates can pursue business careers within music companies, television and film production companies, advertising agencies, games companies, online and web platforms, and many others. Roles would focus on business development, strategic planning, promotion, policy, and consultancy.
Course structure
Course structure explained
Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major, a potential 48-credit-point second major and 24 credit points of electives.
REQUIREMENTS
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
EDUCATIONAL INSTITUTION
The University of Sydney, located in Sydney, Australia, is a world-renowned institution that is ranked in the top 20 universities in the world (QS World University Rankings, 2024). Students come from all over the globe to study at undergraduate and postgraduate level. Students have the choice of selecting from Australia’s widest range of programmes and disciplines. Offering over 400 study areas to select from, the university has two subjects that are ranked in the top ten in the world, with an additional 30 disciplines ranked amongst the top 50 in the world (QS 2023 Subject Rankings). Career opportunities for students are enhanced through internships and work experience, as well as the option of studying abroad for part of their degree through one of the university’s overseas programmes.Â
