Bachelor of Communication (Strategic Communication)
Bachelor of Communication (Strategic Communication)
The Strategic Communication course at UTS will develop students’ skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication’, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students…
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COURSE DESCRIPTION
The Strategic Communication course at UTS will develop students’ skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication’, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.
Course structure
Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major, a potential 48-credit-point second major and 24 credit points of electives.
Careers
Career options include communication strategist, advertising account executive, advertising copywriter, social media strategist, community relations manager, marketing communication specialist, media liaison officer, political media advisor, public relations consultant, publicity officer, and many more.
REQUIREMENTS
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
EDUCATIONAL INSTITUTION
The University of Sydney, located in Sydney, Australia, is a world-renowned institution that is ranked in the top 20 universities in the world (QS World University Rankings, 2024). Students come from all over the globe to study at undergraduate and postgraduate level. Students have the choice of selecting from Australia’s widest range of programmes and disciplines. Offering over 400 study areas to select from, the university has two subjects that are ranked in the top ten in the world, with an additional 30 disciplines ranked amongst the top 50 in the world (QS 2023 Subject Rankings). Career opportunities for students are enhanced through internships and work experience, as well as the option of studying abroad for part of their degree through one of the university’s overseas programmes.
