Bachelor of Management
Bachelor of Management
The Bachelor of Management provides integrated exposure to the structure, function, and operation of the socio-culturally dynamic entertainment and experience industries, with a special focus on the visitor and audience economies of tourism, events, sport business, and the digital creative sector. Featuring a strong emphasis on innovation and entrepreneurship, this…
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COURSE DESCRIPTION
The Bachelor of Management provides integrated exposure to the structure, function, and operation of the socio-culturally dynamic entertainment and experience industries, with a special focus on the visitor and audience economies of tourism, events, sport business, and the digital creative sector. Featuring a strong emphasis on innovation and entrepreneurship, this course provides a compelling combination of conceptual rigour and practical knowledge, which includes opportunities for internships with industry partners and overseas exchange placements with university partners. From an ethical standpoint, students are also prompted to think through social responsibilities for today’s industry; in addition to the creation of socio-economic value in the entertainment and experience sectors, there are also questions to consider around equity and sustainability in respect of the design and supply of products and services. In pursuing a combination of theory, practice, and ethics, the Bachelor of Management provides students with a variety of learning experiences: internships, industry projects, field trips, and case studies, as well as a range of interactive classroom activities underpinned by comprehensive online resources.
With majors available in digital creative enterprise, events, tourism, and sport business, the Bachelor of Management program reflects the longstanding importance of entertainment and experience-based industries in Australia’s economy. These highly adaptable creative sectors reflect the globalised, digitised, and dynamic nature of work in the 21st century, around which innovation and entrepreneurship are keys.
Course aims
Graduates emerge with the leadership, business design and innovation skills required to successfully manage contemporary organisations in the commercial, public and not-for-profit sectors of the economy.
Careers
Career options include digital and creative technologies entrepreneur, digital marketing director, digital strategist, digital channel management, digital content management, online community management, digital project management, digital marketing director, digital and creative industry business analyst, event and festival management, conference and meeting management, sport event management, event marketing, public relations and sponsorship management, venue management, event tourism planning, sport management and marketing, sport event management, venue and facility management, sports development, sport for development, sports administration, athlete development, sport media management, sport sponsorship and promotions, operations management, destination and marketing management in government agencies (local, state, national and international levels), private sector management, marketing positions in travel agencies, inbound and outbound wholesale tour operators, accommodation providers, attractions, airlines, cruise operators, land transport providers, and travel industry associations.
REQUIREMENTS
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
The English proficiency requirement is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
EDUCATIONAL INSTITUTION
The University of Sydney, located in Sydney, Australia, is a world-renowned institution that is ranked in the top 20 universities in the world (QS World University Rankings, 2024). Students come from all over the globe to study at undergraduate and postgraduate level. Students have the choice of selecting from Australia’s widest range of programmes and disciplines. Offering over 400 study areas to select from, the university has two subjects that are ranked in the top ten in the world, with an additional 30 disciplines ranked amongst the top 50 in the world (QS 2023 Subject Rankings). Career opportunities for students are enhanced through internships and work experience, as well as the option of studying abroad for part of their degree through one of the university’s overseas programmes.Â
