Bachelor of Management Bachelor of Creative Intelligence and Innovation
Bachelor of Management Bachelor of Creative Intelligence and Innovation
Taking a transdisciplinary approach, the combined degree Bachelor of Management Bachelor of Creative Intelligence and Innovation provides a compelling combination of deep industry knowledge alongside dynamic approaches to product and service design. This program goes well beyond the design-thinking and design-led innovation programmes now common in university environments to examine…
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COURSE DESCRIPTION
Taking a transdisciplinary approach, the combined degree Bachelor of Management Bachelor of Creative Intelligence and Innovation provides a compelling combination of deep industry knowledge alongside dynamic approaches to product and service design. This program goes well beyond the design-thinking and design-led innovation programmes now common in university environments to examine how innovation is led from multiple disciplinary perspectives.
The management focus of the program provides integrated exposure to the structure, function, and operation of the socio-culturally dynamic entertainment and experience industries, with a special focus on the visitor and audience economies of tourism, events, sport business, and the digital creative sector. Featuring a strong emphasis on innovation and entrepreneurship, this course provides a compelling combination of conceptual rigour and practical knowledge, which includes opportunities for internships with industry partners and overseas exchange placements with university partners.
The creative intelligence focus of the program propels students to ‘think differently’ and to experience a new form of education. Instead of lectures and tutorials, students do hackathons, think tanks, and hot housing days in a creative lab environment during their winter and summer schools. They take ideas for a walk and trial speculative scenarios – they undertake thought experiments and engage in carefully-designed sandpit environments with creative methods and practices from across the disciplines.
In summary, this combined degree brings together multiple perspectives from diverse fields, integrating insights from the entertainment and experience industries, this allowing for the cultivation of real-world projects and self-initiated proposals, equipping graduates to address the ‘wicked’ problems, complex challenges, and untapped opportunities in today’s world.
Course aims
Graduates emerge with the leadership, business design and innovation skills required to successfully manage contemporary organisations in the commercial, public and not-for-profit sectors of the economy.
By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after, with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.
Course structure
Students must complete 240 credit points, comprising 144 credit points of tourism, sport business and events subjects, and 96 credit points of creative intelligence and innovation subjects.
Careers
Career options include positions in event management, festival management, event coordination, event tourism planning, destination management, destination marketing, conference organising, meetings planning, business event management, wedding planning, entertainment venue management, tourism management, travel consultancy, travel management, corporate travel management, recreation planning, social media management, event marketing, tourism marketing, sport marketing, sport management, sport venue management, sport event management, sport event tourism management, sports agency, sports administration, player management, sponsorship management, and player relations management.
REQUIREMENTS
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
The English proficiency requirement is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
EDUCATIONAL INSTITUTION
The University of Sydney, located in Sydney, Australia, is a world-renowned institution that is ranked in the top 20 universities in the world (QS World University Rankings, 2024). Students come from all over the globe to study at undergraduate and postgraduate level. Students have the choice of selecting from Australia’s widest range of programmes and disciplines. Offering over 400 study areas to select from, the university has two subjects that are ranked in the top ten in the world, with an additional 30 disciplines ranked amongst the top 50 in the world (QS 2023 Subject Rankings). Career opportunities for students are enhanced through internships and work experience, as well as the option of studying abroad for part of their degree through one of the university’s overseas programmes.Â
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