Graduate Diploma in Strategic Communication
Graduate Diploma in Strategic Communication
The Graduate Diploma of Strategic Communication is a new postgraduate course that provides advanced study in public communication practices. It is relevant for graduates seeking a career in corporate, government, political, organisational or marketing communication, advertising or public relations, and for communication professionals seeking to advance their career. The course…
Categories
COURSE DESCRIPTION
The Graduate Diploma of Strategic Communication is a new postgraduate course that provides advanced study in public communication practices. It is relevant for graduates seeking a career in corporate, government, political, organisational or marketing communication, advertising or public relations, and for communication professionals seeking to advance their career. The course includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation.
The world of public communication is changing rapidly through digitalisation, ‘big data’ analysis, new platforms and channels, and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Graduate Diploma of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.
Course aims
Graduates of this course obtain:
- advanced understanding of human communication informed by social psychology, sociology, semiotics, cultural studies and other disciplines
- the capability to synthesise communication theory and practice
- the capability to develop communication strategy informed by research and analysis
- a sensitivity to ethical and legal issues related to media and communication
- a sensitivity to inclusiveness, equity and social justice
- the capacity to develop communication strategies that reflect intercultural and global perspectives, and
- practical skills to apply strategic communication to address challenges and problems.
Course structure
This course totals 48 credit points of study consisting of four core subjects (32 credit points) and two electives (16 credit points).
Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.
Careers
Graduates of this course are equipped to work in corporate, government, political, organisational or marketing communication, advertising, public relations or integrated communication, including positions related to marketing and promotion, stakeholder engagement, employee communication, community relations, media relations and public affairs.
REQUIREMENTS
Applicants must have completed a UTS recognised bachelor’s degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
EDUCATIONAL INSTITUTION
The University of Sydney, located in Sydney, Australia, is a world-renowned institution that is ranked in the top 20 universities in the world (QS World University Rankings, 2024). Students come from all over the globe to study at undergraduate and postgraduate level. Students have the choice of selecting from Australia’s widest range of programmes and disciplines. Offering over 400 study areas to select from, the university has two subjects that are ranked in the top ten in the world, with an additional 30 disciplines ranked amongst the top 50 in the world (QS 2023 Subject Rankings). Career opportunities for students are enhanced through internships and work experience, as well as the option of studying abroad for part of their degree through one of the university’s overseas programmes.Â
