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Bachelor of Business (Business Analytics)

Bachelor of Business (Business Analytics)

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COURSE DESCRIPTION

Course summary

Skilled business analysts are highly valued in industries across the globe. The skills to explore and interpret big data and uncover hidden value from multiple data sources can assist businesses in making intelligent and informed choices that enhance profitability.

Business Analytics focuses on the systematic collection of data and development of data sets, data analysis through statistical and other techniques, and most importantly, the interpretation and effective communication of insights gained from data to inform strategic organisational decisions.

During the Bachelor of Business (Business Analytics) you will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in business analytics and develop the skills to become a strategic business problem solver and be an essential part of decisions made across the entire business lifecycle.

You will learn how to analyse large volumes of data to support decision making across all areas of business. You will gain an understanding of data management concepts and processing of relational data with Structured Query Language (SQL), the concepts of data confidentiality and security, modelling techniques to analyse contemporary finance and economics issues, and techniques that can be used to measure marketing effectiveness.

You will also undertake a final-year capstone subject where you will collaborate with students from other disciplines to demonstrate all that you have learned, plus you will have opportunities to gain valuable professional experience through an internship as part of your degree.

After completing the Bachelor of Business (Business Analytics), you may enrol in a postgraduate business master’s degree and be eligible for up to four subjects’ credit, reducing your master’s degree to one year. This degree trajectory means you can graduate with your bachelor’s and master’s degree in just four years.

Accreditation & professional recognition: The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world’s top 6% of business schools – that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today’s global employers are looking for.

Career opportunities: Auditor; Banker; Analyst; Financial controller; Financial planner; Paraplanner; Accountant; Policy advisor; Business adviser; OHS officer; HR manager consultant; Stock broker; Insurance broker; Fund manager; Exporter/importer; Public relations coordinator; Market researcher; Advertising executive; Brand/product manager; Event manager

EDUCATIONAL INSTITUTION

The University of Wollongong (UOW) is a leading Australian university with an international reputation for academic excellence. It is consistently ranked among the top Australian universities for the quality of its teaching and research. The University offers a wide range of degree programs across all levels of study – undergraduate and postgraduate coursework and research: Engineering and IT, Health Sciences and Medicine; Business and Commerce Applied and Natural Sciences; Arts, Communications and Creative Arts; Law and Education.

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The University of Wollongong (UOW) is a leading Australian university with an international reputation for academic excellence. It is consistently ranked among the top Australian universities for the quality of its teaching and research. The University offers a wide range of degree programs across all levels of study - undergraduate and postgraduate coursework and research: Engineering and IT, Health Sciences and Medicine; Business and Commerce Applied and Natural Sciences; Arts, Communications and Creative Arts; Law and Education.

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