Bachelor of Business (Public Relations)
Bachelor of Business (Public Relations)
Public relations (PR) is about managing information and relationships between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective, strategic communication that builds understanding. PR can create awareness, trust and a favourable public image that helps shape and maintain the reputation of an…
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COURSE DESCRIPTION
Public relations (PR) is about managing information and relationships between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective, strategic communication that builds understanding.
PR can create awareness, trust and a favourable public image that helps shape and maintain the reputation of an organisation, event or person. PR activities can take place in business, government, and not-for-profit-settings.
During the Bachelor of Business (Public Relations) you will undertake a foundation year that covers all core disciplines of business, while during the second year you will begin your major in PR.
While studying the PR major, you will gain authentic experience with real clients and issues, developing the skills required as a PR professional. During your degree you will collaborate with your peers to execute a PR campaign for a not-for-profit organisation; past clients include St John Ambulance NSW and Football South Coast.
You will also undertake a final-year capstone subject that gives you the opportunity to work with students from other disciplines and apply everything you have learned. Also, you can apply for an internship to gain valuable experience while receiving credit towards your degree.
This dynamic profession can offer roles in media relations, digital communication, events coordination, social media community relations, crisis management, or corporate communications.
After completing the Bachelor of Business (Public Relations), you may enrol in a postgraduate business master’s degree in business and be eligible for credit for up to four subjects, reducing your master’s degree to one year. This degree trajectory means you can graduate with your bachelor’s and master’s degrees in just four years.
Accreditation & professional recognition: The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world’s top 6% of business schools – that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today’s global employers are looking for. Graduates may be eligible to apply for membership of the Communication and Public Relations Australia (CPRA).
Career opportunities: Auditor; Banker; Analyst; Financial controller; Financial planner; Paraplanner; Accountant; Policy advisor; Business adviser; OHS officer; HR manager consultant; Stock broker; Insurance broker; Fund manager; Exporter/importer; Public relations coordinator; Market researcher; Advertising executive; Brand/product manager; Event manager
EDUCATIONAL INSTITUTION
The University of Wollongong (UOW) is a leading Australian university with an international reputation for academic excellence. It is consistently ranked among the top Australian universities for the quality of its teaching and research. The University offers a wide range of degree programs across all levels of study – undergraduate and postgraduate coursework and research: Engineering and IT, Health Sciences and Medicine; Business and Commerce Applied and Natural Sciences; Arts, Communications and Creative Arts; Law and Education.
