Bachelor of Business (Sport Marketing and Management)
Bachelor of Business (Sport Marketing and Management)
Sport marketing and management examines the sports industry from behind the scenes, looking at business and consumer relationships, leadership and promotion of sporting careers and organisation and advancement of sporting businesses. During the Bachelor of Business (Sport Marketing and Management) you will undertake a foundation year that covers all core…
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COURSE DESCRIPTION
Sport marketing and management examines the sports industry from behind the scenes, looking at business and consumer relationships, leadership and promotion of sporting careers and organisation and advancement of sporting businesses.
During the Bachelor of Business (Sport Marketing and Management) you will undertake a foundation year that covers all core disciplines of business, while during the second year you will begin your major in sport marketing and management.
This specialisation develops skills needed to understand the business of sport and to succeed in careers such as sports administration, sports leadership and management, and sports marketing and public relations.
Throughout this degree, you will develop the skills to lead and manage sporting careers and businesses and gain insights into how successful sport management organisations should be designed and operated, learning from world leaders in the field of sports marketing and management.
You will learn how marketing principles can develop the operations of sport organisations and how sport is used by sponsors to enhance their brand, working on projects with sporting organisations like the St George Dragons NRL team, Football South Coast, and the Illawarra Hawks Basketball team.
You will also undertake a final-year capstone subject where you will collaborate with students from other disciplines to demonstrate all that you have learned, plus you will also have opportunities to gain valuable professional experience through an internship as part of your degree.
After completing the Bachelor of Business (Sport Marketing and Management), you may enrol in a postgraduate business master’s degree and be eligible for up to four subjects’ credit, reducing your master’s degree to one year. This degree trajectory means you can graduate with your bachelor’s and master’s degree in just four years.
Accreditation & professional recognition: The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world’s top 6% of business schools – that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today’s global employers are looking for.
Career opportunities
Auditor
Banker
Analyst
Financial controller
Accountant
Policy advisor
Business adviser
OHS officer
HR manager consultant
Stock broker
Insurance broker
Fund manager
Exporter/importer
Public relations coordinator
Market researcher
Advertising executive
Brand/product manager
Event manager
EDUCATIONAL INSTITUTION
The University of Wollongong (UOW) is a leading Australian university with an international reputation for academic excellence. It is consistently ranked among the top Australian universities for the quality of its teaching and research. The University offers a wide range of degree programs across all levels of study – undergraduate and postgraduate coursework and research: Engineering and IT, Health Sciences and Medicine; Business and Commerce Applied and Natural Sciences; Arts, Communications and Creative Arts; Law and Education.
