Bachelor of Communication and Media (Marketing Communication and Advertising)
Bachelor of Communication and Media (Marketing Communication and Advertising)
The Bachelor of Communication and Media offers you a strong foundation in the national and international communication and media industry. With a focus on preparing you for global careers, this degree places an emphasis on high-level skills in media production, communication research and independent project work. The fields of marketing,…
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COURSE DESCRIPTION
The Bachelor of Communication and Media offers you a strong foundation in the national and international communication and media industry. With a focus on preparing you for global careers, this degree places an emphasis on high-level skills in media production, communication research and independent project work.
The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make informed choices and influencing how they think, feel and consume products.
Throughout the degree, you will learn how methods of communication, along with the use of different technologies, are integrated with our professional, social and political lives. You will address relevant global, economic and political issues affecting the media and communication industries. Graduates will be equipped to research, plan, execute and manage marketing campaigns.
You will acquire skills in issue management, communications technology, product publicity, crisis communications and media relations. This will prepare you for a career in advertising, public relations and corporate branding.
In addition to the core subjects and a major in Marketing Communication and Advertising, there is also the opportunity to complete another major from the below list. This will increase your knowledge and employability in the media and communication industries.
Digital and Social Media
Screen Media Production
Journalism
Visual Communication Design
This is an ideal degree if you are interested in more than one area of media and communications and want a flexible future career path.
EDUCATIONAL INSTITUTION
The University of Wollongong (UOW) is a leading Australian university with an international reputation for academic excellence. It is consistently ranked among the top Australian universities for the quality of its teaching and research. The University offers a wide range of degree programs across all levels of study – undergraduate and postgraduate coursework and research: Engineering and IT, Health Sciences and Medicine; Business and Commerce Applied and Natural Sciences; Arts, Communications and Creative Arts; Law and Education.
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