Master of Marketing and Master of Human Resource Management
Master of Marketing and Master of Human Resource Management
This two year packaged degree allows you to complete two master programs in just two years, instead of what would normally take three years to complete separately. Initially, you will complete your first Master’s program for the duration of one and a half-years. You will then receive six subjects (36…
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COURSE DESCRIPTION
This two year packaged degree allows you to complete two master programs in just two years, instead of what would normally take three years to complete separately.
Initially, you will complete your first Master’s program for the duration of one and a half-years. You will then receive six subjects (36 credit points) credit into your second Master’s program, allowing you to complete your second Master’s in two additional trimesters.
The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.
Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.
This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
For a 2 year program, this degree can be combined with a second master’s degree from Sydney Business School.
Master of Human Resource Management
The Master of Human Resource Management allows aspiring managers with a special interest in the ‘people side’ of organisations to acquire professional skills and knowledge in this area.
This specialised master’s program equips you with skills to make new opportunities and adapt quickly to changing conditions within the workplace. You will examine structures, systems, culture and leadership, including how to implement organisational change and how to leverage competitive advantage in the global marketplace. You will develop the knowledge and skills to recruit and select suitable staff, manage their performance at work, develop their skills, ensure their safety at work, and deal with legal aspects of the employment relationship.
EDUCATIONAL INSTITUTION
The University of Wollongong (UOW) is a leading Australian university with an international reputation for academic excellence. It is consistently ranked among the top Australian universities for the quality of its teaching and research. The University offers a wide range of degree programs across all levels of study – undergraduate and postgraduate coursework and research: Engineering and IT, Health Sciences and Medicine; Business and Commerce Applied and Natural Sciences; Arts, Communications and Creative Arts; Law and Education.
