BSB50620 Diploma of Marketing and Communication
BSB50620 Diploma of Marketing and Communication
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Course duration
This course is delivered full-time (20 hours per week) across 80 weeks consisting of 54 study weeks (six terms of nine weeks each) and scheduled holiday breaks.
Students that have previously undertaken related studies may apply for recognition of prior learning or credit transfer which may result in a shortened course.
Certification
Students who successfully complete this course will be issued with a BSB50620 Diploma of Marketing and Communication.
A Statement of Attainment will be issued to students who partially complete this course.
All certification documentation will be issued by Cachet Training Pty Ltd trading as VIA Education.
Mode of delivery
This course will be delivered full-time (20 hours per week) using blended mode with predominantly face-to-face delivery (15 hours per week) in classroom environment on campus and some distance delivery (5 hours per week) using Moodle platform. Additional self-directed study at home is also required to achieve the desired course outcomes.
This course will not be assessed online or in a live workplace.
Language of delivery
This course will be delivered and assessed exclusively in English.
Program pathways
Upon successful completion of BSB50620 Diploma of Marketing and Communication students may elect to undertake BSB60520 Advanced Diploma of Marketing and Communication or seek an employment outcome.
Employment outcomes from this qualification may include: Marketing Manager, Marketing Team Leader, or Public Relations Manager.
REQUIREMENTS
The following entry requirements apply to this course:
Age requirement: All students must be over 18 years of age.
English language proficiency requirement: Overseas students must demonstrate at least an Upper Intermediate (IELTS 5.5 or equivalent) level of English prior to commencement.
Academic requirement: All students must have either completed the following units (or their superseded equivalent units) or have two years equivalent full-time relevant work experience prior to commencing this course.
BSBCMM411 Make presentations;
BSBCRT412 Articulate, present and debate ideas;
BSBMKG433 Undertake marketing activities;
BSBMKG435 Analyse consumer behaviour;
BSBMKG439 Develop and apply knowledge of communications industry; and
BSBWRT411 Write complex documents.
EDUCATIONAL INSTITUTION
VIA Education is an educational provider based in Australia. It engages with industry to ensure its course content is up-to-date and meets the needs of an evolving workplace. Its trainers and assessors are dedicated to providing up-to-date knowledge and skills required for employment on graduation. Its study options cover subject areas such as human resources, management, project management, and leadership & management.
