BSB60520 Advanced Diploma of Marketing and Communication
BSB60520 Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Course duration
This course is delivered full-time (20 hours per week) across 80 weeks consisting of 54 study weeks (six terms of nine weeks each) and scheduled holiday breaks.
Students that have previously undertaken related studies may apply for recognition of prior learning or credit transfer which may result in a shortened course. Contact us for further details.
Mode of delivery
This course will be delivered full-time (20 hours per week) using blended mode with predominantly face-to-face delivery (15 hours per week) in classroom environment on campus and some distance delivery (5 hours per week) using Moodle platform. Additional self-directed study at home is also required to achieve the desired course outcomes.
This course will not be assessed online or in a live workplace.
Language of delivery
This course will be delivered and assessed exclusively in English.
Program pathways
Upon successful completion of BSB60520 Advanced Diploma of Marketing and Communication students may elect to undertake further studies in higher education or seek an employment outcome.
Employment outcomes from this qualification may include: Marketing Director, Marketing Strategist, or Client Services Director.
REQUIREMENTS
The following entry requirements apply to this course:
Age requirement: All students must be over 18 years of age.
English language proficiency requirement: Overseas students must demonstrate at least an Upper Intermediate (IELTS 5.5 or equivalent) level of English prior to commencement.
Academic requirement: All students must have either completed the following units (or their superseded equivalent units) or have four years equivalent full-time relevant work experience prior to commencing this course.
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
EDUCATIONAL INSTITUTION
VIA Education is an educational provider based in Australia. It engages with industry to ensure its course content is up-to-date and meets the needs of an evolving workplace. Its trainers and assessors are dedicated to providing up-to-date knowledge and skills required for employment on graduation. Its study options cover subject areas such as human resources, management, project management, and leadership & management.
