Certificate IV in Marketing and Communication
Certificate IV in Marketing and Communication
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Pathways from the Qualification
BSB50620 Diploma of Marketing and Communication or a range of other Diploma qualifications
Job Roles
• Public Relations Officer
• Marketing Officer
• Marketing Coordinator
Course Structure
6 Core Units
BSBCMM411 Make a presentation
BSBCRT412 Articulate, present and debate ideas
BSBMKG435 Analyse consumer behaviour
BSBWRT411 Apply digital solutions to work processes
BSBMKG433 Apply marketing communication across a convergent industry
BSBMKG439 Develop and apply knowledge of marketing communication industry
6 Elective Units
BSBMKG440 Apply marketing communication across a convergent industry
BSBMKG434 Promote products and services
BSBMKG432 Research international markets
BSBMKG437 Create and optimise digital media
BSBCRT411 Apply critical thinking to work practices
BSBCRT413 Collaborate in creative processes
REQUIREMENTS
It is recommended that individuals should:
be 18 years or older; and
Have completed Year 11 or its equivalent with suitable English language skills.
International Students are also required to have an English ability at the IELTS 5.0 or equivalent.
EDUCATIONAL INSTITUTION
Warwick Institute of Australia (WIA) is a Registered Training Organisation (RTO) providing quality training in Management and Business at its Brisbane Campus. WIA training programs comply with the Australian Qualifications Framework.Established at its first campus in Sydney 2006, followed by the Brisbane campus in 2017, WIA is a comprehensive modern business college located in the heart of Brisbane CBD, Australia. The quality training offered at WIA will help you achieve solid expertise in your field of study, with pathways (with advanced credit standing) into degrees offered at Australian Universities.
