Diploma of Marketing and Communication
Diploma of Marketing and Communication
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
Pathways from the Qualification
BSB60520 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualifications
Job Roles
Marketing Lead
Marketing Manager
Course Structure
5 Core Units
BSBMKG552 Design and develop marketing communication plans
BSBPMG430 Undertake project work
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG555 Write persuasive copy
7 Elective Units
BSBMKG543 Plan and interpret market research
BSBMKG544 Plan and monitor direct marketing activities
BSBMKG545 Conduct marketing audits
BSBMKG546 Develop social media engagement plans
BSBMKG550 Promote products and services to international markets
BSBDAT501 Analyse data
BSBSTR501 Establish innovative work environments
REQUIREMENTS
it is recommended that individuals should:
be 18 years or older; and
Have completed Year 12 or its equivalent with suitable English language skills.
International Students are also required to have an English ability at the IELTS 5.5 or equivalent.
Have completed the following units (or equivalent competencies):
BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. Or Have two years equivalent full time relevant work experience
EDUCATIONAL INSTITUTION
Warwick Institute of Australia (WIA) is a Registered Training Organisation (RTO) providing quality training in Management and Business at its Brisbane Campus. WIA training programs comply with the Australian Qualifications Framework.Established at its first campus in Sydney 2006, followed by the Brisbane campus in 2017, WIA is a comprehensive modern business college located in the heart of Brisbane CBD, Australia. The quality training offered at WIA will help you achieve solid expertise in your field of study, with pathways (with advanced credit standing) into degrees offered at Australian Universities.
