Bachelor of Business – Marketing
Bachelor of Business – Marketing
With our revamped Bachelor of Business you’re the boss. Start your major in your first year of study. Combine business units with majors and electives from across the whole university for a more diverse and adaptive skill set. Mix theory with real world industry projects. Gain industry specific accreditation from…
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COURSE DESCRIPTION
With our revamped Bachelor of Business you’re the boss. Start your major in your first year of study. Combine business units with majors and electives from across the whole university for a more diverse and adaptive skill set.
Mix theory with real world industry projects. Gain industry specific accreditation from Australia’s leading institutions.
Marketing
Contemporary marketing uses strategies and technologies to create significant customer relationships and brand experiences. Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.
Your career
As a Business graduate you can look forward to career opportunities in:
Accounting
Applied finance
Business analytics
Economics
Human resource management
International business
Management
Marketing
Property management
Sport management
REQUIREMENTS
Students must have Successful completion of Year 12 or an equivalent qualification.
English Language Requirements:
IELTS: 6.5 overall score (min 6.0 in each subtest); TOEFL internet-based score of 82: Writing 21, Speaking 18, Reading 13, Listening 13; Pearson Test of English Academic (PTE): 58 overall; No communication skills less than 50.
EDUCATIONAL INSTITUTION
Western Sydney University is located in New South Wales and operates out of 13 accessible campuses across Sydney (Bankstown, Liverpool City, Campbelltown, Sydney City, Sydney Olympic Park, Parramatta, Parramatta City, Westmead, Penrith and Hawkesbury). The student body numbers more than 35,000. With a mix of modern high rise and heritage buildings, equipped with technology-enabled learning facilities, libraries, research facilities, and studios, the University covers a wide range of academic programs including the School of Business, School of Computer, Data and Mathematical Sciences, School of Education, School of Engineering, Design and Built Environment, School of Health Sciences, School of Humanities and Communication Arts, School of Law, School of Medicine, School of Nursing and Midwifery, School of Psychology, School of Science, School of Social Sciences and the Graduate Research School.
