Bachelor of Communication – Public Relations
Bachelor of Communication – Public Relations
You’re curious, enjoy telling stories, and you want to use media to share ideas about the things that get people talking. Our Communication degree will give you the professional skills and knowledge to build the ‘go anywhere, do anything’ career you want. Major in Journalism, Advertising, Public Relations or Media…
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COURSE DESCRIPTION
You’re curious, enjoy telling stories, and you want to use media to share ideas about the things that get people talking.
Our Communication degree will give you the professional skills and knowledge to build the ‘go anywhere, do anything’ career you want. Major in Journalism, Advertising, Public Relations or Media Arts Production and develop job-ready skills in communication, digital media, media production, research, and innovation.
Communication at Western
Your first year of study covers general communications theory and practice, giving you a solid understanding of how the different disciplines overlap and connect. Second and third year allows you to focus on your chosen Communication major. Working in the classroom and in the field with expert industry partners, you’ll get the kind of hands-on practical experience that employers love to see.
Our students travel the globe – on study tours and to gain work experience. We’ve taken students to Nepal, Sri Lanka, India, Vanuatu, Fiji, Taiwan, China and to the United Nations Leadership Symposium to work on films, communication campaigns, news reports, sustainability and leadership initiatives.
We’ll help you build a portfolio, develop your professional brand, understand project workflows and client needs, and establish the contacts you’ll need to kick-start your career.
Public Relations
The Public Relations major provides a thorough grounding in the skills and knowledge required in the profession of public relations. Areas of study include strategies and tactics, event management, issues and crisis management, digital and social communication, account and client management, campaign development and evaluation, and an industry internship. The major focuses on the role of the public relations practitioner (both in-house and consultancy) and provides a theoretical framework of the industry. Students engage with both theory and practical projects, and engage with industry throughout the program.
REQUIREMENTS
Students must have Successful completion of Year 12 or an equivalent qualification.
English Language Requirements:
IELTS: 6.5 overall score (min 6.0 in each subtest); TOEFL internet-based score of 82: Writing 21, Speaking 18, Reading 13, Listening 13; Pearson Test of English Academic (PTE): 58 overall; No communication skills less than 50.
EDUCATIONAL INSTITUTION
Western Sydney University is located in New South Wales and operates out of 13 accessible campuses across Sydney (Bankstown, Liverpool City, Campbelltown, Sydney City, Sydney Olympic Park, Parramatta, Parramatta City, Westmead, Penrith and Hawkesbury). The student body numbers more than 35,000. With a mix of modern high rise and heritage buildings, equipped with technology-enabled learning facilities, libraries, research facilities, and studios, the University covers a wide range of academic programs including the School of Business, School of Computer, Data and Mathematical Sciences, School of Education, School of Engineering, Design and Built Environment, School of Health Sciences, School of Humanities and Communication Arts, School of Law, School of Medicine, School of Nursing and Midwifery, School of Psychology, School of Science, School of Social Sciences and the Graduate Research School.
