Master of Marketing
Master of Marketing
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills. Our postgraduate…
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COURSE DESCRIPTION
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills.
Our postgraduate marketing degree equips you with a truly comprehensive skill set to develop a marketing career on your terms.
With an emphasis on digital marketing, this course prepares students for positions in marketing through an industry informed and applied education approach. You’ll learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding.
This course is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment.
The School of Business has been awarded AACSB (Association to Advance Collegiate Schools of Business) accreditation for its excellence in business education.
Your career
Whether you’re new to the field or a marketing professional wanting to advance your career, this course offers plenty of opportunities to suit your goals.
Social Media Manager
Brand Manager
Customer Insights Manager
Digital Marketing Manager
Product Manager
Public Relations Manager
REQUIREMENTS
Master of Marketing – 2 year Pathway (160 credit points)
Applicants must have successfully completed an undergraduate degree, or higher, in any discipline.
Master of Marketing – 1.5 year Pathway (120 credit points)
Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline;
Or
Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to business management;
Or
Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of five years full-time equivalent general work experience.
Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.
Master of Marketing – 1 year Pathway (80 credit points)
Applicants must have successfully completed an honours degree, graduate certificate, graduate diploma or higher, in a business discipline or a discipline in a related field; Or
Successfully completed an undergraduate degree in a Business discipline (specifically marketing or related discipline) with a GPA of 5.0 or WAM (Weighted Average Mark) of 65+ (if provided on the academic record);
Or
Successfully completed an undergraduate degree in any business disciplines and a minimum of two years full-time equivalent managerial/professional work experience in roles related to marketing management
IELTS: 6.5 overall score (min 6.0 in each subtest); TOEFL internet-based score of 82: Writing 21, Speaking 18, Reading 13, Listening 13; Pearson Test of English Academic (PTE): 58 overall; No communication skills less than 50.
EDUCATIONAL INSTITUTION
Western Sydney University is located in New South Wales and operates out of 13 accessible campuses across Sydney (Bankstown, Liverpool City, Campbelltown, Sydney City, Sydney Olympic Park, Parramatta, Parramatta City, Westmead, Penrith and Hawkesbury). The student body numbers more than 35,000. With a mix of modern high rise and heritage buildings, equipped with technology-enabled learning facilities, libraries, research facilities, and studios, the University covers a wide range of academic programs including the School of Business, School of Computer, Data and Mathematical Sciences, School of Education, School of Engineering, Design and Built Environment, School of Health Sciences, School of Humanities and Communication Arts, School of Law, School of Medicine, School of Nursing and Midwifery, School of Psychology, School of Science, School of Social Sciences and the Graduate Research School.
