Graduate Certificate of Applied Digital Marketing
Graduate Certificate of Applied Digital Marketing
This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing. Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals, as well as for…
Categories
COURSE DESCRIPTION
This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing.
Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals, as well as for those who own or manage a small to medium business enterprise.
Students will critique topical, current and relevant issues to modern-day marketing practice and will learn how to think strategically when it comes to social and digital media. Students will also use industry-standard software and technology to apply these skills.
Some of the tools students will work with include Synthesio and Hootsuite for publishing, engaging and analysing social media content and trends; WIX to create, publish and manage website content; Google Analytics to analyse website performance; and Gaze Recorder to analyse the effectiveness of digital content on a website.
All students will have the opportunity to develop a digital marketing plan for a real organisation, and will learn how digital analytics, Search Engine Optimisation, and artificial intelligence, amongst other digital technologies, can be applied to develop new products or services and strategic marketing plans, to assist in organisational success.
Course learning outcomes
Apply independent judgement when analysing and evaluating complex problems to generate creative solutions.
Communicate specialised digital marketing knowledge, concepts and skills to a variety of audiences in a discipline or professional field.
Demonstrate skills in data-driven marketing, initiating, planning, applying and evaluating tasks in authentic business environments.
Career Opportunities
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas associated with digital marketing.
Possible future job titles
Digital Marketing Specialist, Social Media Manager, Content Creator, Social Media Strategist, Marketing Coordinator, Digital Marketing Campaign Coordinator.
REQUIREMENTS
Academic admission requirements (Band 6) may be satisfied through completion of one of the following:
Bachelor degree; or
Equivalent prior learning including at least five years relevant professional experience.
English competency requirements:
IELTS Academic: An overall band minimum score of 6.5, with no individual band less than 6.0.) (Results are typically valid for 2 years and online tests are not acceptable.)
TOEFL iBT: TOEFL iBT: 84 (with no score below 17)
TOEFL Paper-Based Test (PBT): Minimum score of 573, including Test of Written English of 5.0 or better. (Results are typically valid for only 2 years)
Pearson Test of English (PTE): PTE Academic 58, with no score less than 50 for postgraduate standard entry courses. (Results are typically valid for only 2 years)
EDUCATIONAL INSTITUTION
Edith Cowan University (ECU) is a large, multi-campus institution serving communities in Western Australia and internationally.ECU was awarded university status in 1991, but despite its relative youth, the University has a proud history of more than a century of service to education in Western Australia and is recognised for its teaching and learning, excellence in research, and partnerships with the community.We have more than 23,300 students, including around 18,500 undergraduates and 4,800 postgraduates. Approximately 3,600 international students attend the University, originating from 104 countries.We are a progressive University with courses developed through ongoing industry input, and employing lecturers who engage fully with their students. We’re a university that knows while knowledge is important, understanding comes from experience –experience that enables you to adapt what you’ve learned to whatever opportunities come your way. Because that’s when you do more than just survive in this world. You thrive in it.
