Master of Marketing
Master of Marketing
Our Master of Marketing gives you a deep understanding of target markets and how to communicate with them. Learn how to influence behaviour and communicate creatively across different digital platforms, devising innovations that are novel and disruptive. Our course offers real-world cases and practical applications, preparing you for business success….
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COURSE DESCRIPTION
Our Master of Marketing gives you a deep understanding of target markets and how to communicate with them. Learn how to influence behaviour and communicate creatively across different digital platforms, devising innovations that are novel and disruptive. Our course offers real-world cases and practical applications, preparing you for business success.
Upgrade your skills
Market orientation & research
Segmentation, targeting & positioning
Strategic decision making
Critical thinking & creative problem solving
Digital marketing
Stretch your career further
Students can enhance their career opportunities by gaining additional leadership and management skills – an important asset in a today’s complex and changing business environment. The below examples demonstrate the types of roles graduates can attain.
Managers & Executives
Career movers
Brand managers
Market researchers
Aspiring marketers
Digital marketers
REQUIREMENTS
Applicants are required to have one of the following:
completed a bachelor degree (or higher award) in any discipline from a recognised higher education institution or equivalent OR completed the Postgraduate Qualifying Program (available to International applicants only)
1.5 year program (full-time, or equivalent part-time)
Applicants who have completed one of the following may be able to complete the program in 1.5 years of full-time study (or equivalent part-time study): a bachelor degree in a related discipline; or a graduate certificate in a related discipline; or a bachelor degree (or higher award) in any discipline and have two years relevant work experience* or the Postgraduate Qualifying Program (available to International applicants only) PLUS either previous related discipline Higher Education Study, OR a minimum of two years relevant work experience
1 year program (full-time, or equivalent part-time)
Applicants who have completed one of the following may be able to complete the program in 1 year of full-time study (or equivalent part-time study): the Graduate Certificate of Marketing; or an honours bachelor degree in a related discipline
English language requirements
Satisfactory completion of one of the following:
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 70%, all skills 65%
- minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0
- Pearson (PTE) minimum score of 58 (no communicative skills less than 50)
- TOEFL iBT (internet-based) -79 (no less than 13 in reading, 12 in listening, 18 in speaking 21 in writing)
- C1 Advanced – 176, no band less than 169
- any other equivalent assessment of English language proficiency.
EDUCATIONAL INSTITUTION
Swinburne University of Technology is a public university based in Melbourne- that is among the top 3% of universities in the world. The University focuses on science, technology and innovation and offers courses well recognised by professional organisations. The Good Universities Guide 2016 awarded the University five stars for both graduate satisfaction and generic skills and four stars for teaching quality. It also features in the top 200 ranked universities in the QS Graduate Employability Rankings; and enjoys close ties with industry- providing students with invaluable workplace experience.
