Graduate Certificate in Digital Marketing
Graduate Certificate in Digital Marketing
The Graduate Certificate in Digital Marketing is ideal if you are looking to develop skills in the sought-after field of digital marketing. In this course, you will explore the foundations of various digital channels, study digital strategies, tactics, and relevant analytics; and in doing so, you will learn about the…
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COURSE DESCRIPTION
The Graduate Certificate in Digital Marketing is ideal if you are looking to develop skills in the sought-after field of digital marketing.
In this course, you will explore the foundations of various digital channels, study digital strategies, tactics, and relevant analytics; and in doing so, you will learn about the tools of digital marketing and relevant theories behind using these tools to guide strategic decision making.
You’ll also learn about identifying and articulating critical customer groups, evaluating the fundamentals of effective SEO and SEM campaigns, and analysing social media marketing campaigns. You’ll have the opportunity to plan and implement an actual online marketing campaign and learn how data analytics is used to guide marketing decisions.
What jobs can the Digital Marketing lead to?
Careers
- Advertising professional
- Copywriter
- Digital marketing consultant
- Media buyer
- Marketing manager
- Media producer
- Marketing specialist
- Public relations professional
Industries
- Advertising
- Government
- Leisure and tourism
- Manufacturing
- Retail and wholesale
- Service industries
What you’ll learn
- Develop proficiency in analysing, synthesising, and applying digital marketing principles and strategies
- Apply diverse ethical, socially responsible, and global perspectives in the development and implementation of digital marketing solutions
- Develop optimal solutions to real-world marketing challenges by applying appropriate digital analytics and research skills
- Communicate complex digital marketing data, information, and insights to engage with relevant stakeholders effectively, persuasively, and professionally
REQUIREMENTS
Students from different countries should have qualifications equivalent to Australian Year 12 and a scaled mark of at least 50 in English, Literature, or English as an Additional Language or Dialect.
IELTS (International English Language Testing System) – Listening, Reading, Writing, and Speaking – 6.0; Overall band score 6.5
EDUCATIONAL INSTITUTION
Curtin University is Western Australia’s largest and most culturally diverse university with Australia’s third largest international student population. Around 60,000 students from more than 130 countries study a Curtin degree, at locations including Perth, Margaret River, Kalgoorlie, Sydney, Malaysia and Singapore. Our cultural diversity adds a rich and valuable dimension to the campus atmosphere, preparing all graduates to live and work effectively in an increasingly global environment. We offer a range of industry-aligned undergraduate and postgraduate courses in business, humanities, health, engineering and related sciences. We also have a long-standing focus on Aboriginal and Torres Strait Islander education and culture, supported by our Centre for Aboriginal Studies.Curtin is widely recognised for its practical research that is focused on solving timely, real-world problems. In recent years our research activity has grown significantly, driving our rapid rise up the international university rankings.As a university that never settles, we will continue to develop existing partnerships and establish new ones in areas relevant to our research and teaching.
