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Bachelor of Marketing and Media and Bachelor of Chiropractic Science

Bachelor of Marketing and Media and Bachelor of Chiropractic Science

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COURSE DESCRIPTION

Summary

The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context. The Bachelor of Chiropractic Science – the longest-running degree of its kind in Australia – will prepare you for a rewarding career in one of the largest primary health professions. When you combine it with the Master of Chiropractic, you’ll be equipped to work in private practice, chiropractic sports medicine, allied health areas, health insurance assessment, medico-legal advising, work health and safety, rehabilitation and research.

Key features

Enhance your learning in state-of-the-art facilities

Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution

Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB). Receive training in diagnostics

Learn how to use a range of diagnostic tools, including patient interviews, physical examination and X-rays. Enhance your learning within our unique health precinct

Access our world-class anatomy and chiro labs, which will provide you with the hands-on experience you need to enter the workforce.

Career Outcomes

Professions

Advertising manager

Allied health professional

Brand manager

Broadcasting production manager

Business development manager

Chiropractor (after further study)

Copywriter

Digital marketing specialist

Healthcare adviser

Integrated healthcare professional

Internal communications consultant

Marketing consultant

Product manager

Public affairs adviser

Rehabilitation service provider

Researcher

Sports injury specialist

Employers

Aged care facilities

Businesses and corporations

Chiropractic clinics

Government agencies and departments

Health and fitness clubs

Hospitals

Marketing and public relations firms

Media, creative or communications agencies

Multinational corporations

Not-for-profit organisations

Production studios – film, TV and sound

Publishing houses

Sport and recreation organisations

Sports clubs and teams

EDUCATIONAL INSTITUTION

Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.

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Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration.
Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.

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