Bachelor of Marketing and Media and Bachelor of Social Science
Bachelor of Marketing and Media and Bachelor of Social Science
Summary The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and…
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COURSE DESCRIPTION
Summary
The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context. The Bachelor of Social Science will help you gain insights into the science of people, places and social problems. With the skills you’ll develop in social research and applied social science, you’ll be prepared to make valuable contributions to some of the world’s biggest issues.
Key features
Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB). Combine your learning with practical and professional experience
Undertake an internship with one of our research partners and get on-the-job training and the chance to work on a research project. Acquire the knowledge and skills employers want
Study a degree co-designed by government departments, community groups, activist organisations and trade unions.
Career Outcomes
Professions
Academic
Advertising manager
Advocate or lobbyist
Brand manager
Broadcasting production manager
Business development manager
Change agent or manager
Copywriter
Criminal justice and corrections consultant
Development assessor
Digital marketing specialist
Internal communications consultant
Journalist
Market or social researcher
Marketing consultant
Policy analyst
Private sector consultant
Product manager
Public affairs adviser
Youth worker
Employers
Businesses and corporations
Charitable organisations
Community service providers
Consulting firms
Educational institutions
Government agencies and departments
Humanitarian aid, health and development agencies
Marketing and public relations firms
Media, creative or communications agencies
Multinational corporations
NGOs
Not-for-profit organisations
Production studios – film, TV and sound
Publishing houses
Research institutes
Speech technology research companies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.