Bachelor of Design – Advertising and Design
Bachelor of Design – Advertising and Design
Learn to design through project-based activities using industry-standard equipment, technologies and media platforms. If design is your passion, this flexible degree offers a number of exciting majors that will develop your practical skills in a global context, so you can take your career anywhere in the world. Throughout the three-year…
Categories
COURSE DESCRIPTION
Learn to design through project-based activities using industry-standard equipment, technologies and media platforms.
If design is your passion, this flexible degree offers a number of exciting majors that will develop your practical skills in a global context, so you can take your career anywhere in the world.
Throughout the three-year program you will learn through project-based activities and have the opportunity to work together with students from other disciplines, mirroring a real industry environment.
You’ll use industry-standard equipment and software, and graduate with a comprehensive portfolio that demonstrates your skills to future employers.
Professional recognition
Professional membership is available with the Design Institute of Australia.
What you’ll learn
Apply discipline knowledge to critically review, analyse, consolidate and contribute to evidence-based practice in their chosen design discipline
Demonstrate cognitive and technical skills in both a broad understanding of design and with depth in at least one discipline
Use and discern between a range of design technologies and media platforms in the production of design-based solutions
Demonstrate effective visual, spoken, written and technical communication appropriate to their chosen design discipline and apply effective self-directed learning skills
Demonstrate personal awareness of a design specific practice and sustain an engagement with contemporary practices, technologies and the creative industries
Develop a predictive overview of future trends that will influence design and design practices
Recognize the importance of social, ethical and cultural diversity and consider local and international perspectives in design activities, studio practice and production
Demonstrate how intercultural awareness and understanding impacts on personal and professional skills and on the ability to lead
Work independently and collaboratively on design projects and respond to project demands
Drive the development of creative advertising and capture consumers’ imagination and attention with your designs.
Effective advertising is persuasive, targeted, clever and original. When you study this course, you’ll not only learn how to bring creative ideas to life, you’ll also learn about the business processes behind the scenes, such as planning, consumer research and managing campaigns.
You’ll hone your skills in idea generation, art direction, design, creative strategy and critical thinking, and learn to use advertising and design effectively to drive business growth and development. You’ll also have the choice to expand your knowledge and skills in either brand management or copywriting.
The course is taught through authentic learning experiences that reflect real-world industry standards and practice, helping you begin your exciting career and easily transition to the workforce after you graduate.
We also encourage students to enter student competitions run by industry bodies such Design and Art Direction (D&AD), the Advertising Council of Australia and Perth Advertising and Design Club.
What jobs can the Advertising and Design lead to?
Careers
- Creative director
- Art director
- Copywriter
- Advertising and marketing coordinator
- Advertising campaign manager
- Account manager
- Account director.
REQUIREMENTS
You’re considered a high school leaver if you: Completed year 12 in Australia or overseas in the past two years, or Completed TAFE or VET studies in the past two years. IELTS (International English Language Testing System) – Listening, Reading, Writing, and Speaking – 6.0; Overall band score 6.0
EDUCATIONAL INSTITUTION
Curtin University is Western Australia’s largest and most culturally diverse university with Australia’s third largest international student population. Around 60,000 students from more than 130 countries study a Curtin degree, at locations including Perth, Margaret River, Kalgoorlie, Sydney, Malaysia and Singapore. Our cultural diversity adds a rich and valuable dimension to the campus atmosphere, preparing all graduates to live and work effectively in an increasingly global environment. We offer a range of industry-aligned undergraduate and postgraduate courses in business, humanities, health, engineering and related sciences. We also have a long-standing focus on Aboriginal and Torres Strait Islander education and culture, supported by our Centre for Aboriginal Studies.Curtin is widely recognised for its practical research that is focused on solving timely, real-world problems. In recent years our research activity has grown significantly, driving our rapid rise up the international university rankings.As a university that never settles, we will continue to develop existing partnerships and establish new ones in areas relevant to our research and teaching.
