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Bachelor of Business (Marketing)

Bachelor of Business (Marketing)

Understand the principles of market research, the segmentation and identification of target markets, pricing strategies, and the importance of advertising and promotion. In this degree, you’ll learn how to understand customers’ wants and needs, and how to create, communicate and deliver products and services. Learn practical skills and how to…

Categories
Business And Administrative Studies, Business Studies, Business Studies, Finance
Flinders University

COURSE DESCRIPTION

Understand the principles of market research, the segmentation and identification of target markets, pricing strategies, and the importance of advertising and promotion. In this degree, you’ll learn how to understand customers’ wants and needs, and how to create, communicate and deliver products and services. Learn practical skills and how to analyse data in order to develop marketing strategies across all sectors of the economy.

What you will study

First year

A typical first year may include:

  • core topics in accounting for managers; quantitative methods; management, people and organisations; economics; law; and marketing principles
  • a selection of additional business topics and electives.

Second year

A typical second year may include:

  • further core topics
  • further specialisation topics in marketing
  • a selection of additional business topics and electives.

Third year

A typical third year may include:

  • further core topics
  • further specialisation topics in marketing
  • a selection of additional business topics and electives.

Your career

Your degree is the first step towards a range of employment opportunities.

Potential occupations include:

  • marketing manager
  • search engine marketer
  • customer insights analyst
  • digital marketing and social media coordinator
  • market analyst
  • marketing consultant.

Potential employers include:

  • private sector businesses
  • government
  • not-for-profit organisations.

REQUIREMENTS

Flinders University recognises international secondary schooling for direct entry to undergraduate programs.

English language requirements

  • IELTS (Academic): 6.0 Overall with 6.0 Speaking, 6.0 Writing;
  • TOEFL iBT: 72 Overall with 18 Speaking, 21 Writing;
  • Pearson PTE Academic: 50 Overall with 50 Speaking, 50 Writing;
  • Cambridge C1 Advanced: 169 Overall with 169 Writing, 169 Speaking;
  • Occupational English Test (OET): 300 Speaking, 300 Writing; Duolingo (Up to and including Semester 2, 2024): Overall 95-100

EDUCATIONAL INSTITUTION

Flinders University

Ranked in the top 2% of universities in the world (*THE World University Rankings 2023 as a percentage of the total number of universities in the world according to the International Association of Universities), Flinders University is everything a modern university should be – progressive, student-focused, and career-minded.It is home to over 26,000 students, with 5,300 international students from more than 90 countries, and offers globally recognised and industry-accredited qualifications. The university enjoys a high level of industry connections with global leaders enabling its students to take up practical placements and graduate job-ready on completion of study.

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Flinders University

Ranked in the top 2% of universities in the world (*THE World University Rankings 2023 as a percentage of the total number of universities in the world according to the International Association of Universities), Flinders University is everything a modern university should be – progressive, student-focused, and career-minded.

It is home to over 26,000 students, with 5,300 international students from more than 90 countries, and offers globally recognised and industry-accredited qualifications. The university enjoys a high level of industry connections with global leaders enabling its students to take up practical placements and graduate job-ready on completion of study.

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