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BSB50620 Diploma of Marketing and Communication

BSB50620 Diploma of Marketing and Communication

The Diploma of Marketing and Communication is designed for students who want to become a savvy marketing and communications practitioner with digital and creative thinking skills in order to drive measurable marketing success. Learn the leading digital and social media tools and best practices used in modern business to succeed…

Categories
Business And Administrative Studies, Marketing, Media, Social Studies And Communications
Greenwich College

COURSE DESCRIPTION

The Diploma of Marketing and Communication is designed for students who want to become a savvy marketing and communications practitioner with digital and creative thinking skills in order to drive measurable marketing success.

Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communication industry and gain expertise in communication, marketing concepts, media planning and social media.

Our course is designed with today digital world at the core of our syllabus. All learning concepts are delivered in a relevant digital context.

You will learn to

BSBMKG541 – Identify and evaluate marketing opportunities (Core)
BSBMKG542 – Establish and monitor the marketing mix (Core)
BSBMKG552 – Design and develop marketing communication plans (Core)
BSBMKG555 – Write persuasive copy (Core)
BSBPMG430 – Undertake project work (Core)
BSBMKG543 – Plan and interpret market research
BSBMKG545 – Conduct marketing audits
BSBMKG551 – Create multiplatform advertisements for mass media
BSBCMM511 – Communicate with influence
BSBPEF501 – Manage personal and professional development
BSBOPS501 – Manage business resources
BSBPMG535 – Manage project information and communication

Career Opportunities:

Marketing Manager, Marketing Team Leader, Communication Manager and Brand or Product manager

REQUIREMENTS

All students must be 18 years or older at the commencement of their course

Academic Requirement

Entry to this qualification is limited to those individuals who:

Have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

English Language Requirement

All students must have a minimum English language proficiency of IELTS 5.5 or equivalent OR

Have successfully completed the following courses with Greenwich English College: General English (Upper Intermediate Level 8 weeks), English for Business (12 weeks), Cambridge PET FCE and CAE, AEP, EAP and IELTS (With exit point of 5.5 or higher)

Direct entry to students on passing Greenwich English College Placement Test (online and on campus testing options)

EDUCATIONAL INSTITUTION

Greenwich College

The Greenwich English College is one of the largest English Schools in Australia- with campuses in Sydney and Melbourne, Australia. Study options on offer cover subject areas including General English; English for Business; Academic English; Business; and Leadership and Management. The College is home to international students from over 30 countries. Its recent survey results show that 98% of students were satisfied overall with the College and 100% with its teachers.

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Greenwich College

The Greenwich English College is one of the largest English Schools in Australia- with campuses in Sydney and Melbourne, Australia. Study options on offer cover subject areas including General English; English for Business; Academic English; Business; and Leadership and Management. The College is home to international students from over 30 countries. Its recent survey results show that 98% of students were satisfied overall with the College and 100% with its teachers.

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