Master of Marketing/Master of International Business
Master of Marketing/Master of International Business
The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today’s global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to…
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COURSE DESCRIPTION
The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today’s global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. Our graduates have careers with some of the worlds biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.
The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
The Master of International Business will enhance your business acumen in an international context – with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today’s global economy. Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.
There are also exciting opportunities for students to participate in internships and study tours through Griffiths worldwide alliances.
ATTENDANCE INFORMATION
This program is offered at the Nathan campus. You may choose to study courses at other campuses where the program structure allows.
If you are an International student on a student visa, you must ensure that you enrol in a way that will allow you to complete your enrolment within the expected program duration as stated on your Confirmation of Enrolment (CoE).
My career opportunities
Marketing
You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.
International Business
You will be prepared to work with international trade and investment organisations or in the public and private sectors in management, strategic planning, research, corporate government relations, global operations and public relations.
REQUIREMENTS
To be eligible for admission to the Master of Marketing/Master of International Business, a student must hold:
- a related Bachelor degree or Graduate Certificate (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).
English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:
- A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
- OR a minimum score of 575 on TOEFL
- OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
- OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
- OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
- OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.
EDUCATIONAL INSTITUTION
Griffith University is ranked in the top 2% of universities worldwide and strives to create a brighter future for all by prioritising innovation and social impact. We are committed to providing international students with quality education, guidance, and support. With Australia’s most awarded teachers, Griffith University offers a full suite of undergraduate, postgraduate and research degrees in areas including architecture, construction, and planning; business and government; criminology and law; education; engineering, IT and aviation; humanities, languages and social science; medicine, dentistry and health; music and performing arts; science and environment; visual and creative arts.
