BSB60520 – Advanced Diploma of Marketing and Communication
BSB60520 – Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Further Study pathways:
Advanced Diploma of Marketing and Communication
Advanced Diploma of Leadership and Management
Graduate Diploma of Management(Learning)
Higher education with a business major
Employment pathways:
Business development/marketing manager
Marketing and sales team leader or manager
Business owner
REQUIREMENTS
Entry to this qualification is limited to those who:
Have completed BSB52415 Diploma of Marketing and Communication
or
Have completed the following units (or equivalent competencies):
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have four years equivalent full-time relevant work experience.
Entry Requirements:
There are no formal entry requirements for this qualification apart from the prerequisites above, however, Leeds College requires all students to satisfy the following:
Be 18 years of age at the time of enrolment
Have successfully completed equivalent to an Australian Year 12 qualification
Able to demonstrate English Language proficiency equivalent to IELTS 5.5 (Refer to “Guide to English Proficiency” document for further details)
Able to satisfy pre-training review requirements
Able to satisfy LLN skills requirements of the course.
Have a valid visa and rights to study in Australia
Have access to a laptop or a tablet that allows access to internet, the Learner Portal, and adequate software to review and prepare .docx, .xls, .ppt, and PDF documents, and Emails and Microsoft Teams at minimum
EDUCATIONAL INSTITUTION
Leeds College is a Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS) provider based in Melbourne, Australia. Its campus facilities provide a great learning environment with latest and fully equipped classrooms, computer labs, library and more. Leeds College offers the Certificate IV in Marketing and Communication, the Diploma of Marketing and Communication, and the Advanced Diploma of Marketing and Communication.
