Bachelor of Business and Bachelor of Media and Communications
Bachelor of Business and Bachelor of Media and Communications
Summary The Bachelor of Business will introduce you to a broad range of foundation and future-focused business units that will equip you for the jobs of tomorrow in a wide range of industries. In addition, you’ll develop a valuable set of employability skills – leadership, strategic thinking, problem solving, communication,…
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COURSE DESCRIPTION
Summary
The Bachelor of Business will introduce you to a broad range of foundation and future-focused business units that will equip you for the jobs of tomorrow in a wide range of industries. In addition, you’ll develop a valuable set of employability skills – leadership, strategic thinking, problem solving, communication, teamwork, and sustainable and ethical thinking – which are highly sought-after in today’s rapidly evolving global business landscape. The Bachelor of Media and Communications will equip you with the skills you’ll need to respond to today’s – and tomorrow’s – rapidly evolving media environment. Whether you’re interested in making your own films or music videos, writing for print and online publications, designing interactive and media-rich websites, producing radio podcasts and broadcasts, streaming live media or managing public relations campaigns, this degree will position you at the heart of content creation.
Key features
Undertake projects based on real-world scenarios
Complete authentic assessments that progressively build on course material to develop the business acumen employers want. Study how sustainability is influencing business decision-making
Learn how sustainability concerns are impacting business via a dedicated unit in second year and a capstone project in third year. Gain practical skills while undertaking a media internship
Undertake a media internship – aligned to your career interests – to enhance your employment prospects. Gain the high-level practical skills employers want
Develop production skills relevant to a range of industry practices across diverse platforms.
Career Outcomes
Professions
Academic
Administration manager
Brand manager
Business development manager
Business strategist
Cross-cultural worker
Cross-platform producer
Documentary producer
Entrepreneur
Entrepreneur
Game designer
Journalist
Lobbyist
Management consultant
Market researcher
Marketing consultant
Media designer
Podcast producer or presenter
Public or community sector manager
Recruitment consultant
Employers
Advertising and media agencies
Banks and financial institutions
Educational institutions
Gaming developers
Government agencies and departments
Human resource consultancies
Management consulting firms
Marketing and public relations firms
Media and news outlets
Media, creative or communications agencies
Media, creative or communications agencies
Multinational corporations
Private and public-sector organisations
Production studios – film, TV and sound
Radio and television broadcasters
Recruitment agencies
Self-employment
Start-ups
Streaming media companies and services
Web design agencies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
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