Bachelor of Media and Communications and Bachelor of Business Analytics
Bachelor of Media and Communications and Bachelor of Business Analytics
Summary The Bachelor of Media and Communications will equip you with the skills you’ll need to respond to today’s – and tomorrow’s – rapidly evolving media environment. Whether you’re interested in making your own films or music videos, writing for print and online publications, designing interactive and media-rich websites, producing…
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COURSE DESCRIPTION
Summary
The Bachelor of Media and Communications will equip you with the skills you’ll need to respond to today’s – and tomorrow’s – rapidly evolving media environment. Whether you’re interested in making your own films or music videos, writing for print and online publications, designing interactive and media-rich websites, producing radio podcasts and broadcasts, streaming live media or managing public relations campaigns, this degree will position you at the heart of content creation. The multidisciplinary Bachelor of Business Analytics – developed and refined in consultation with industry – will provide you with skills in data visualisation, and statistical and analytical tools. You’ll also gain a solid understanding of the context of organisational problems from managerial, financial and human perspectives, so you can make informed and insightful decisions.
Key features
Gain practical skills while undertaking a media internship
Undertake a media internship – aligned to your career interests – to enhance your employment prospects. Gain the high-level practical skills employers want
Develop production skills relevant to a range of industry practices across diverse platforms. Apply your skills to a real-world setting
Undertake a research methods project in your final year to apply your data analytics methodology in a real-world setting. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Career Outcomes
Professions
Academic
Applications modeller or developer
Behavioural forecaster
Business or venture analyst
Business process improvement specialist
Business process modelling consultant
Consumer insights specialist
Cross-cultural worker
Cross-platform producer
Data analyst
Documentary producer
Entrepreneur
Game designer
IT planning manager
Journalist
Lobbyist
Management consultant
Media designer
Podcast producer or presenter
Employers
Advertising and media agencies
Banks and financial institutions
Business analysis firms
Consulting firms
Educational institutions
Gaming developers
Government agencies and departments
Information technology companies
Insurance firms
Media and news outlets
Media, creative or communications agencies
Multinational corporations
Private and public-sector organisations
Production studios – film, TV and sound
Radio and television broadcasters
Research institutes
Self-employment
Streaming media companies and services
Utilities companies
Web design agencies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
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