Graduate Certificate of Applied Business Analytics
Graduate Certificate of Applied Business Analytics
Summary The world’s biggest companies are increasingly using business analytics to help them measure their past performance, improve efficiency, increase profits and innovate. Those with skills in data-driven decision-making and problem solving – who can visualise findings and tell stories with data – are in demand in all industries, both…
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COURSE DESCRIPTION
Summary
The world’s biggest companies are increasingly using business analytics to help them measure their past performance, improve efficiency, increase profits and innovate. Those with skills in data-driven decision-making and problem solving – who can visualise findings and tell stories with data – are in demand in all industries, both in Australia and across the globe.
The flexible Graduate Certificate of Applied Business Analytics has a strong focus on practical and real-world applications of business analytics tools and techniques. You’ll develop your knowledge of computer programming, databases, applied statistics and machine learning techniques applied to big data. You’ll apply data modelling and forecasting methods for analysing data from various sources. And you’ll become adept at recognising the importance of ethical reasoning in the solution of analytics-related problems.
Key features
Examine the three key categories of contemporary analytics
Learn how to apply descriptive, predictive and prescriptive techniques to solve business problems. Study 100 per cent online for maximum flexibility
Gain a professional qualification while studying online, and fit your studies around your work and life commitments. Get the skills you right need now or ladder up to a master degree
Gain credit towards Australia’s longest-running Master of Business Analytics, which is ranked in the top 100 in the world. Build practical capabilities alongside theoretical knowledge
Focus on real-world applications of business analytics tools and techniques.
Career Outcomes
Professions
Business development manager
Consumer analyst
Data analyst
Data visualisation analyst
Digital marketing specialist
Financial adviser or analyst
Human resources professional
Information technology analyst
Management consultant
Market analyst
Public sector adviser
Employers
Business analysis firms
Businesses and corporations
Consulting firms
Government agencies and departments
Insurance firms
Marketing and public relations firms
Retail and e-business companies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
