Master of Creative Industries and Master of Marketing
Master of Creative Industries and Master of Marketing
Summary In the Master of Creative Industries, you’ll develop an understanding of a range of approaches to contemporary production, distribution and audience engagement in the creative industries. You’ll advance your knowledge of creative media project design, aesthetics and management. And you’ll have access to professional-quality studios for screen production, performance,…
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COURSE DESCRIPTION
Summary
In the Master of Creative Industries, you’ll develop an understanding of a range of approaches to contemporary production, distribution and audience engagement in the creative industries. You’ll advance your knowledge of creative media project design, aesthetics and management. And you’ll have access to professional-quality studios for screen production, performance, music recording and radio production; industry-standard digital workstations; a specially equipped theatre for screenings; and digital production tools.
Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing.
Key features
Access our world-class production studios
Produce, publish, distribute and promote media and creative projects in a real-world context. Learn from experts of global renown
Be taught by teachers who include award-winning writers, filmmakers, broadcasters, and audio and music specialists. Implement creative marketing plans
Expand your marketing knowledge and skills to design and implement creative marketing plans and strategies. Gain markets insights
Access valuable tools to gain insights into markets, and acquire key knowledge to make informed decisions.
Career Outcomes
Professions
Advertising manager
Arts and culture administrator
Audio engineer
Brand manager
Consumer insights specialist
Content specialist
Cultural attache
Digital marketing specialist
Market analyst
Marketing consultant
Marketing manager
Marketing supply chain specialist
Media policy developer or adviser
Multiplatform and interactive media producer
Music producer
Musician
Publicity and promotions professional
Screen and film producer
Screenwriter
Social media and digital marketing specialist
Employers
Advertising and media agencies
Arts promoters
Banks and financial institutions
Business analysis firms
Consumer goods manufacturers and retail firms
Government agencies and departments
Industrial and B2B organisations
Management consulting firms
Marketing and public relations firms
Media, creative or communications agencies
Multinational corporations
NGOs
Production studios – film, TV and sound
Radio and television broadcasters
Sport and entertainment companies
Stockbroking and investment companies
Web design agencies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
