Bachelor of Business (Marketing)
Bachelor of Business (Marketing)
Course Description Graduates with a Bachelor of Business (Marketing) are ready for many different positions in business. The degree gives you the business skills to engage and influence clients, develop brand loyalty, understand and operate in the contemporary communications landscape, and execute strategic marketing campaigns. Graduates will be prepared for…
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COURSE DESCRIPTION
Course Description
Graduates with a Bachelor of Business (Marketing) are ready for many different positions in business. The degree gives you the business skills to engage and influence clients, develop brand loyalty, understand and operate in the contemporary communications landscape, and execute strategic marketing campaigns.
Graduates will be prepared for success in contemporary organisations and prepared to take on the industry’s trends, responsibilities, needs and opportunities.
Career Outcomes
Young people with business degrees get work in almost every industry, improving businesses and advancing their own careers.
Graduates can gain employment in accounting practices, medium and large corporations, the public sector and NGOs (non-government organisations).
The Bachelor of Business (Marketing) prepares you for employment in:
Advertising
eMarketing
International Marketing
Consumer and Marketing Research
Marketing Strategy
Accreditation
The Bachelor of Business (Marketing) is accredited by the Tertiary Education Quality and Standards Agency:
Exit Outcomes
To obtain a Bachelor of Business (Marketing), candidates are required to successfully complete all 24 units. Not all units are offered each semester. If you complete the 8100 level units with the Institute (either at the Institute or with Advanced Standing that does not exceed 50% (4 units) of the 100 level units), you will be eligible to obtain a Diploma of Business.
REQUIREMENTS
Successful completion of an Australian senior secondary qualification (or recognised equivalent) with the equivalent of a minimum Australian Tertiary Admission Rank (ATAR) of 60 and
NSW (or equivalent) Band 4 Standard English; and
NSW (or equivalent) Band 3 Advanced Mathematics; or
NSW (or equivalent) Band 4 Standard 2 Mathematics.
An equivalent secondary qualification overseas that also meets the mathematics requirement above; or
An accredited Tertiary Preparation Program or a Foundation Year Program offered by an accredited Australian provider that also meets the mathematics requirement above; or
One year of completed accredited full-time study at a registered institution of tertiary education at AQF level 5 or above that also meets the mathematics requirement above.
Language Requirements
Language proficiency
IELTS Academic: 6.5 with no band less than 6.0; or
TOEFL: 575 or better; or
TOEFL IBT (International Benchmark Test): 91 or better; or
TOEFL CBT (Computer Based Test): 235 or better; or
Academic PTE (Pearson Test of English): 58 or better; or
Cambridge English: CAE and CPE (from 2015): 176 or better; or
General Certificate of Education (GCE): A Levels with a C or better in English; or
KITE: all bands B2 with a result greater than 450 in each band; or
Duolingo: overall 115 with no band less than 110.
English Language Test results are valid for two years from the date of the results up to the date of commencement at the Institute. The most recent test supersedes ALL previous tests.
EDUCATIONAL INSTITUTION
Polytechnic Institute Australia is a provider of higher education located in the heart of Sydney. It offers students the Bachelor of Business (Accounting), Bachelor of Business (Marketing), Bachelor of Networking and Telecommunication, and Diploma of Business programs.
