Graduate Certificate in Business (Marketing)
Graduate Certificate in Business (Marketing)
Highlights Learn the latest theories, concepts, and techniques in marketing. Study consumer behaviour, marketing and survey research, marketing management and an Advertising, Marketing or Public Relations unit of your choice. Develop digital competencies and in-demand transferable skills in effective communication, stakeholder management, critical thinking, problem-solving, data analysis and interpretation. Be…
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COURSE DESCRIPTION
Highlights
- Learn the latest theories, concepts, and techniques in marketing.
- Study consumer behaviour, marketing and survey research, marketing management and an Advertising, Marketing or Public Relations unit of your choice.
- Develop digital competencies and in-demand transferable skills in effective communication, stakeholder management, critical thinking, problem-solving, data analysis and interpretation.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Extend your studies by continuing into a Master of Business once you’ve completed your graduate certificate.
- Complete online or on campus in six months full-time or one year part-time.
- QUT Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR’s BOSS Best Business School 2022 rankings.
Marketing is a business function that extends into all aspects of a business. It’s a dynamic and ongoing process that focuses on understanding the needs and wants of your target audience and crafting compelling strategies to engage, reach and convert them into loyal customers for your product or service.
If you’re looking to pivot your career, gain specialised knowledge and build skills in marketing, consider studying QUT’s Graduate Certificate in Business (Marketing).
Taught by industry leaders and award-winning academics, our program is designed to equip you with the knowledge, skills, and expertise to excel in the competitive world of marketing.
In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.
You will also develop a comprehensive understanding of the latest marketing strategies, techniques and tactics needed to design and execute effective marketing campaigns that build brand awareness, drive engagement, and help achieve your marketing goals.
If you want to expand your real-world marketing knowledge and skills, you can further your studies with our Master of Business.
Careers and outcomes
Marketing is a growing industry that plays a crucial role in the success of businesses across all sectors, as well as government and nonprofit organisations. This program will give you the knowledge, skills, and expertise to advance your career and confidently step into a senior strategic marketing role.
EDUCATIONAL INSTITUTION
Study at The University of Queensland. Learn with leading academics in world-class facilities and join the most employable graduates in the state. At UQ you’ll benefit from flexible study options, field trips, lab work, industry placements, research experience, and online study in Brisbane, Australia.
