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Graduate Certificate of Marketing

Graduate Certificate of Marketing

Want to develop the technical, practical and analytical skills to succeed in marketing while working with real clients? Our Graduate Certificate of Marketing includes foundation units across design thinking, data analysis, consumer behaviour and digital marketing. Upon graduation you can seek work in the industry or pathway to a master’s…

Categories
Business And Administrative Studies
Swinburne University of Technology

COURSE DESCRIPTION

Want to develop the technical, practical and analytical skills to succeed in marketing while working with real clients? Our Graduate Certificate of Marketing includes foundation units across design thinking, data analysis, consumer behaviour and digital marketing. Upon graduation you can seek work in the industry or pathway to a master’s degree.

Upgrade your skills

Market orientation and research

Strategic decision making

Segmentation, targeting and positioning

Digital marketing

Critical thinking and creative problem solving

Stretch your career further

Students can enhance their career opportunities by gaining additional leadership and management skills – an important asset in a today’s complex and changing business environment. The below examples demonstrate the types of roles graduates can attain.

Managers or executives

Career movers

Brand managers

Market researchers

Aspiring marketers

Digital marketers

REQUIREMENTS

Applicants are required to have one of the following: a bachelor degree (or higher award) in a related discipline from a recognised higher education institution or equivalent; OR a recognised bachelor degree (or higher award) in any discipline PLUS a minimum of two years equivalent full-time relevant professional experience* OR a minimum of three years equivalent full-time relevant professional experience.

English language requirements

Satisfactory completion of one of the following:

  • Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 70%, all skills 65%
  • minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0
  • Pearson (PTE) minimum score of 58 (no communicative skills less than 50)
  • TOEFL iBT (internet-based) -79 (no less than 13 in reading, 12 in listening, 18 in speaking 21 in writing)
  • C1 Advanced – 176, no band less than 169
  • any other equivalent assessment of English language proficiency.

EDUCATIONAL INSTITUTION

Swinburne University of Technology

Swinburne University of Technology is a public university based in Melbourne- that is among the top 3% of universities in the world. The University focuses on science, technology and innovation and offers courses well recognised by professional organisations. The Good Universities Guide 2016 awarded the University five stars for both graduate satisfaction and generic skills and four stars for teaching quality. It also features in the top 200 ranked universities in the QS Graduate Employability Rankings; and enjoys close ties with industry- providing students with invaluable workplace experience.

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Swinburne University of Technology

Swinburne University of Technology is a public university based in Melbourne- that is among the top 3% of universities in the world. The University focuses on science, technology and innovation and offers courses well recognised by professional organisations. The Good Universities Guide 2016 awarded the University five stars for both graduate satisfaction and generic skills and four stars for teaching quality. It also features in the top 200 ranked universities in the QS Graduate Employability Rankings; and enjoys close ties with industry- providing students with invaluable workplace experience.

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