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Master of Marketing

Master of Marketing

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value. Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions. What will you do? This intensive program will challenge marketing and non-marketing undergraduates alike. You will: explore future-oriented…

Categories
Business And Administrative Studies
The University of Adelaide (UoA)

COURSE DESCRIPTION

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.

What will you do?

This intensive program will challenge marketing and non-marketing undergraduates alike. You will:

explore future-oriented marketing concepts
learn to make informed finance and accounting decisions
develop advanced strategic thinking and leadership skills
apply cutting-edge analytical tools and techniques
pursue electives aligned to your interests and career goals—from Social Entrepreneurship to Direct Wine Marketing
gain deep insights into international pressures and global markets.

Where could it take you?

Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations. You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll connect with partners in public relations or represent the athletic elite as a sports agent. Your role in today’s marketing environment is dictated only by your own ambitions.

Career Readiness

The degree is suitable for professionals wishing to embark on a wide range of marketing-related careers. Likely roles include:

marketing planner
sales manager
brand marketer
product and advertising manager
retail manager
public relations officer
service manager
market researcher.

Potential careers

Brand Marketer, Marketing Planner, Market Researcher, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager, Service Manager, Communications Officer, Export / Import trade, Health Promotion Professional, Tourism, Information Officer, Wine Marketing

Degree Structure

Students complete nine core courses, one elective and a six-unit research project.

EDUCATIONAL INSTITUTION

The University of Adelaide (UoA)

The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made.Established in 1874, we’re home to over 29,000 students and 3,000 staff, all striving to create progress. For our community. For all. This is a university of outstanding quality—ranked as a top 100 global university—in the heart of the city of Adelaide.We were our country’s first university to welcome female students. The first to teach science and business. Our alumni have won Nobel Prizes, led the nation, and walked in space.

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The University of Adelaide (UoA)

The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made.Established in 1874, we’re home to over 29,000 students and 3,000 staff, all striving to create progress. For our community. For all.

 

This is a university of outstanding quality—ranked as a top 100 global university—in the heart of the city of Adelaide.We were our country’s first university to welcome female students. The first to teach science and business. Our alumni have won Nobel Prizes, led the nation, and walked in space.

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