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Master of Wine Business

Master of Wine Business

Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry. This intensive degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of…

Categories
Business And Administrative Studies
The University of Adelaide (UoA)

COURSE DESCRIPTION

Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry. This intensive degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine business professionals worldwide.

What will you do?

Our Master of Wine Business is designed for both current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and staff. You will:

benefit from flexible study modes
build working knowledge and skills in both winemaking and viticulture
learn about direct wine marketing
understand how to evaluate domestic and international markets
study the foundations of wine science
explore legal aspects of the business
undertake a six-unit research project.

There are also internship opportunities across South Australia’s booming wine industry.

Where could it take you?

You might manage a cellar door or an up-and-coming winery. You could work in marketing, sales, tourism or events, delighting customers and crafting irresistible experiences for wine lovers. Perhaps you’ll export South Australia’s best or take on a strategic role in a regional governing body.

Career Readiness

Highly rewarding career opportunities exist for graduates in wine business, marketing and management positions internationally.

Potential careers

Market Researcher, Marketing – Agriculture, Food & Wine, Export / Import trade, Retail, Retail Manager, Wine Marketing

Degree Structure

The Master’s program is a 48-unit program of coursework including a 6 unit research project.

Designed to meet the needs of busy professionals, study is available in flexible delivery modes including out of work hours and intensive modes.

If you are interested in winemaking and viticulture, check out our Master of Viticulture and Oenology

EDUCATIONAL INSTITUTION

The University of Adelaide (UoA)

The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made.Established in 1874, we’re home to over 29,000 students and 3,000 staff, all striving to create progress. For our community. For all. This is a university of outstanding quality—ranked as a top 100 global university—in the heart of the city of Adelaide.We were our country’s first university to welcome female students. The first to teach science and business. Our alumni have won Nobel Prizes, led the nation, and walked in space.

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The University of Adelaide (UoA)

The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made.Established in 1874, we’re home to over 29,000 students and 3,000 staff, all striving to create progress. For our community. For all.

 

This is a university of outstanding quality—ranked as a top 100 global university—in the heart of the city of Adelaide.We were our country’s first university to welcome female students. The first to teach science and business. Our alumni have won Nobel Prizes, led the nation, and walked in space.

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